Blog
AnyMind Group
Oct 31, 2025
Revolutionizing Engagement: How Short Videos Are Transforming Digital Marketing in Greater China
On October 16, 2025, Google Hong Kong and AnyMind Group co-hosted an exclusive industry event bringing together marketers and partners to explore the fast-evolving world of short-form video—a format reshaping engagement strategies across Greater China and beyond. The event opened with a deep dive into the current short video ecosystem. Recent market analysis reveals that TikTok dominates the Hong Kong market with 32% platform preference, closely trailed by YouTube (29%), Instagram (28%), and Facebook (10%). This trend mirrors a broader APAC movement
