News

Meet Kelly Chin: E-commerce Marketplace Manager, Malaysia

1) Please share with us your background before joining AnyMind Group

I'm a mass communication graduate with a knack for all things advertising and marketing. From advertising, PR to sales, I've dabbled in it all but it wasn't until about 4 years ago that I found my passion for e-commerce in a market expansion service provider company before joining AnyMind Group in 2022.

2) Explain like I’m five: What do you do in your role, and how does it fit into the wider range of AnyMind Group’s business?

I’m an e-commerce manager in the D2C team in Malaysi

People

AnyMind Group

May 16, 2023

Meet Nicole Yan: Publisher Growth Executive, Malaysia

1) Please share with us your background before joining AnyMind Group

I graduated from UTAR with a 1st class degree in International Business and joined a digital marketing company as a Digital Marketer which specializes in Google Ads, Facebook Ads, SEO as well as website development & design for more than a year. I’ve always had a passion for marketing and am always anticipating what the industry holds for me.

2) Explain like I’m five: What do you do in your role, and how does it fit into the wider range of AnyMind Group’s business?

I’m currently w

People

AnyMind Group

May 16, 2023

Meet Rachel Lee: Digital Marketing Strategist, Malaysia

1) Please share with us your background before joining AnyMind Group

Before I became a part of AnyMind Group, I worked as a strategy planner and a marketer where my main responsibilities were reading performance trends, analyzing data, along with planning and executing marketing activities.

However, with the rise of the digital age, I realized that I needed to upskill myself in the field of digital marketing to stay relevant and competitive.

Joining AnyMind Group has allowed me to put my digital marketing skills into practice and support campaign

People

AnyMind Group

May 16, 2023

Meet Queenie Lai: Senior Talent Acquisition & Growth, Malaysia

1) Please share with us your background before joining AnyMind Group

I was initially from the media industry, but somehow, I ended up in the corporate industry as HR Talent Acquisition for over three years now. Working at AnyMind has been a great fit for me, allowing me to tap into my passion for the creative industry while utilizing my talent acquisition skills to the fullest.

2) Explain like I’m five: What do you do in your role, and how does it fit into the wider range of AnyMind Group’s business?

My role is like being a professional matchmaker

Blog

Publisher Growth

May 15, 2023

Helping publishers level up their app monetization strategy

At AnyMind, we’re big on equipping our customers with not just best-in-class technology, but also ensuring our customers have the insights and knowledge to succeed in a rapidly-evolving space.

Earlier this month, our Malaysia team held a four-hour workshop for mobile app publishers that dived into a range of topics - from ad monetization and user engagement tactics to Firebase A/B testing and user acquisition.

Hitoshi Maruyama, Managing Director of Publisher Growth at AnyMind Group started the afternoon off by delivering an opening speech and set

Press Release

E-commerce & D2C

May 15, 2023

Idol Group FRUITS ZIPPER’s Yui Sakurai becomes brand model for D2C fragrance brand Shefar

AnyMind Group, an end-to-end commerce enablement company, has today announced that Yui Sakurai, a member of Japanese idol group FRUITS ZIPPER, will be the brand model of direct-to-consumer (D2C) fragrance brand Shefar from May 20, 2023 to June 9, 2023. The new visuals titled: “Shefar × YUI SAKURAI ~AIne's other stories~” will be available on the Shefar official online store and official social media channels.

Shefar is a D2C fragrance brand launched in October 2021 and produced by Japanese musician and influencer, Noah Sato. The brand and products a