AnyMind Group Partners with Calbee to Launch and Support “Body Granola” in Singapore

AnyMind Group, Inc. (CEO: Kosuke Sogo; hereinafter referred to as “AnyMind”) announces that it has commenced support for Calbee, Inc. (President & CEO: Makoto Ehara; hereinafter referred to as “Calbee”) in the expansion of its “Body Granola” service into the Singapore market.

“Body Granola” is a food program that lets users have their gut environment tested and receive personalized granola through a subscription model. Following its successful 2023 launch in Japan, Calbee has been exploring overseas expansion, specifically into the Singapore market, to drive future growth.

To navigate this, Calbee sought a partner that could manage the entire business lifecycle. AnyMind Group stepped in to provide this end-to-end support, seamlessly connecting its Japan and Singapore hubs to handle everything from market research and strategy to e-commerce development and customer service.

As a direct result of this initiative, a dedicated “Body Granola” e-commerce site for the Singapore market officially launched today.

To date, AnyMind Group has completed the following critical phases to ensure a smooth entry into the overseas market:

• Conducted comprehensive research on Asian markets, including Singapore, focusing on market environments and consumer trends.
• Research on cross-border shipping and delivery.

• Formulated localized sales plans and go-to-market strategies for the Singapore market.
• Completed the construction and official launch of the dedicated e-commerce site for Singapore.

Ongoing and future support initiatives:

• Continuous management and maintenance of the e-commerce site.
• Developing and executing marketing campaigns for the Singapore market, leveraging the influencer marketing platform, AnyTag, for strategic implementation and data analysis.

• Managing customer service operations, including handling inquiries received through the e-commerce platform and other touchpoints.

Masae Nakano, Managing Executive Officer and CTO of Calbee, Inc., said: “Every individual has a unique intestinal environment, and gut microbiota varies significantly even among healthy people. The same diet and lifestyle choices can affect different people in many different ways. Hence, we believe that a personalized approach to gut health is the key to true well-being. Building on this track record and leveraging AnyMind Group’s expertise, we are excited to launch in Singapore as our first step toward global expansion. We are committed to supporting our customers’ health through this innovative, personalized approach to nutrition.”

Kosuke Sogo, CEO of AnyMind Group, said: “Through this collaboration, our Japan and Singapore hubs are working in tandem to provide end-to-end support – from initial market research and strategy development to e-commerce site construction, operations, and marketing. One of AnyMind Group’s core strengths is our ability to launch and scale businesses that are tailored to local markets, accounting for specific consumer behaviors and local business practices. Moving forward, we aim to go beyond supporting sales expansion in Singapore; we have our sights set on expansion into other Asian markets. By providing comprehensive support across e-commerce management, marketing, and operations, we are committed to contributing to the long-term brand growth of ‘Body Granola’ in the region.”