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AirJapan taps on AnyMind Group to maximize YouTube a year before launch to strengthen marketing efforts in Southeast Asia

AirJapan is the inaugural brand launched by ANA Holdings Group aimed at overseas markets, primarily targeting the Southeast Asian market. Commencing operations in February 2024 with flights to Thailand and South Korea, followed by Singapore in April 2024, AirJapan has strategically engaged in global marketing initiatives, leveraging social media platforms like YouTube and partnering with AnyMind over a year prior to service commencement. The company is not restricting itself to content around its own services but is also creating and disseminating conten