AnyMind Group and DDI power live commerce for WRP, Rohto Indonesia and Kobayashi Indonesia

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, through Digital Distribusi Indonesia (DDI), an Indonesia-based e-commerce enabler acquired by AnyMind Group in 2023, has today announced that it is working with PT Wajah Rejuvenasi Perempuan Indonesia (WRP), Rohto Indonesia and Kobayashi Indonesia to provide its live commerce offerings to these enterprises.

Live commerce is rapidly becoming a favored commerce strategy in Indonesia as consumers turn to live shopping platforms for an interactive and direct shopping experience. Based on reports including the Google-Temasek-Bain & Company report and Mckinsey & Company report, live commerce growth in Indonesia has surged in recent years, prompting brands to adopt this trend to boost sales and engage more closely with consumers.

Through DDI, each brand will have access to offerings that include live commerce planning, production studios and human live-stream hosts to deliver high-quality live shopping experiences. This provides enterprises with an opportunity to tap into the online shopping revolution currently happening in Indonesia.

The company also recently launched AnyLive, a GenAI-powered live commerce platform that enables brands to further capitalize on the rise of live commerce by opening up capabilities for 24/7 live streaming through the utilization of AI avatars. These AI avatars can complement human hosts by continuing to run live streams during off-peak hours.

“Consumers today want more than just online shopping. They seek a direct, interactive, and enjoyable shopping experience. This is why live commerce has become the future of online shopping in Indonesia, and we at DDI are ready to facilitate this by offering the best technology and services to help our partners increase sales,” said Tatum Kembara, Managing Director of E-commerce Enablement at AnyMind Group.

Since DDI’s post-merger integration in September 2023, the company has collaborated with numerous leading brands in Indonesia and globally to reach more consumers through digital platforms such as e-commerce marketplaces and live commerce. This effort is carried out through the combined operational expertise of DDI and AnyMind Group’s technology.