AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a module on its e-commerce management platform,AnyX, that utilizes generative artificial intlligence (GenAI) to collect and analyze customer reviews on e-commerce marketplaces. At launch, this capability is compatible with Shopee and Lazada, and is immediately available in six Southeast Asian markets: Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines.
With the Southeast Asian e-commerce market continuing to grow to an estimated market size fromUS$139 billion in 2023 to US$186 billion by 2025, accurately understanding customer feedback and responding swiftly has become a key competitive advantage for brands.
However, analyzing the vast amount of multi-language customer reviews manually has posed significant time and cost challenges. To address these challenges, the new GenAI-powered customer review analysis module enables brands to layer review data on tracked cross-channel sales performance in real-time and make data-driven decisions quickly. This can then be applied to areas such as:
- Evaluation of Product Performance: Analyze the correlation between customer reviews and sales performance in each channel to identify the products that resonate most with customers.
- Optimized Marketing Strategies: Tailor promotional campaigns based on customer sentiment and key topics extracted from reviews, aligning strategies with customer needs in each channel.
- Targeted Product Improvements: Adjust product features or offerings based on customer feedback, specifically targeting channels where performance may lag.
At launch, the module has features that include:
- Review Summarization: Utilization of GenAI to summarize review data, enabling brands to gain insights into customer opinions on products without having to go through massive amounts of reviews.
- Review Topic Analysis: Extraction of frequently mentioned topics and features from customer reviews, helping brands understand product strengths and areas for improvement.
- Review Sentiment Analysis: Use of GenAI to analyze customer sentiment (positive, negative) expressed in reviews, giving brands a clearer understanding of overall customer satisfaction with their products or services.
- Competitor Review Comparison Analysis: Application of GenAI to compare product reviews with those of competitors, allowing brands to assess their market position in real-time.
On the launch of the new GenAI customer review analysis module, Ryuji Takemoto, Managing Director of Product Development, AnyMind Group, said: “With the introduction of the GenAI Review Analysis Module, AnyX has evolved into a platform that offers even deeper strategic insights. By utilizing AI technology, we enable brands to understand their customers across diverse markets in Southeast Asia, overcoming language barriers. We will continue to enhance the platform’s features to support brands in their global e-commerce expansion.”
