News

D2C outdoor brand ARAKA collaborates with New Era® to launch waterproof and breathable headwear

AnyMind Group, an end-to-end commerce enablement company, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have today announced that ARAKA, a direct-to-consumer outdoor brand produced through AnyMind Group’s D2C offerings and created by UUUM’s exclusive creator Tsuriyokadesyou, has collaborated with headwear and apparel brand New Era® to launch a headwear collection under the ARAKA brand.

The headwear collection will go on sale on the ARAKA official online store on 25 June 2022 at 6:00 p

Tech Blog

AnyMind Group

Jun 21, 2022

[Tech Blog] Cloud Composer (Airflow) for Machine Learning Data Pipeline

Hi, I'm Naoki Komoto (河本直起) working as Machine Learning Engineer in AnyMind.

In AnyMind, we are developing our MLOps environment, including the data pipeline from scratch.

In this article, I'd like to introduce our data pipeline using Cloud Composer (Airflow) including its current set up and future plans.

Problems

The dataset for the machine learning (ML) model training is originally stored in the product application’s RDB. When I joined the team, model training application directly fetches dataset from the RDB.

As RDB is chosen due to its suitabil

Blog

Product Update

E-commerce & D2C

Jun 14, 2022

What does a cloud manufacturing platform do?

Before a product is released to the market, it has to go through various stages and iterations for ideation, product design, and production. Production is an important step in this process, which can also decide the success or failure of the product.

Poor production will lead to unsatisfactory output and damage to sellers. Good manufacturers have key requirements such as prestige, quality, and price. However, information about good manufacturers can be difficult to find, and businesses will take a long time to try and verify whether the manufacturer

Blog

AnyMind Group

Jun 13, 2022

AnyMind Times – May 2022 | New AnyCreator features to level up influencers in Asia; AnyStyle.Tokyo merges with ENGAWA’s Japan Insiders; Shefar launches 2nd fragrance

The month of May saw some exciting happenings that look to accelerate the creator economy in Asia. From becoming the first influencer app to add features that actually helps influencers get closer to their followers and fans, to empowering Japanese artist Noah Sato’s D2C brand once again, the month was definitely one to remember.

We’ve also had a whole bunch of content your way, check all the above here!

AnyCreator brings influencers closer to followers and fans

AnyStyle.Tokyo combines with ENGAWA’s Japan Insiders

Unpacking our logistics manage

Blog

AnyMind Group

Jun 13, 2022

The most healing day of the work week: Fluffy Fridays at our Taiwan office

Like to work with cats and dogs? If you’re an animal lover, you’ll love this weekly event happening in our Taipei office as much as we do. Here, we’ll introduce you to the cutest employees and most relaxing weekday of AnyMind Group in Taiwan: Fluffy Fridays!

How Fluffy Friday started

Fluffy Friday was initiated by our Taiwan general manager (GM), Wing Lee. She shared with us that: “Everyone usually has different pressures at work, and the purpose of having Fluffy Fridays is to give the team a chance to heal and relax and increase opportunities for our

Case Study

Influencer Marketing

Jun 10, 2022

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

Background

Tiket.com is an online travel agency that provides various booking services for hotels, apartments, flights, car rentals, and entertainment. Recently, Tiket.com utilized AnyMind Group’s influencer marketing platform, AnyTag, for their 2022 Ramadhan campaign (THR) in Indonesia.

THR typically stands for “Tunjangan Hari Raya”, or receiving holiday allowance, is one of the most awaited moments during the month of Ramadan, and Tiket.com wanted to put their own spin on THR to mean “Tiket Hari Raya”.

During the Ramadhan period, Indonesians usually