In October, our Hong Kong team brought together digital leaders from across Asia to explore the evolving landscape and the strategies businesses need for successful cross-border growth.
Titled “Beyond Borders: Redefining China and Asia’s Digital Ecosystem”, the event gathered experts from companies such as Google, XiaoHongShu, Douyin, LuckyShorts, TigerBrokers and Moerpus to share insights on topics from digital marketing to multi-market brand strategies. These speakers touched on topics from social media and short video strategies to cross-border expansion strategies for businesses and even publishers.
Kosuke Sogo, CEO and co-founder of AnyMind Group, along with Ben Chien, Managing Director of Greater China for AnyMind Group, also dived into topics such as the capabilities within AnyMind’s vast local-regional ecosystem of global proprietary technology, local networks and experts, and cross-border capabilities.
The consistent theme across all speakers was that even though there is growth potential for any business domestically, the greater opportunity lies in outbound expansion. However, this can only be maximized if the right strategy is built with the right partners.
With Asia continuing to evolve and grow amidst a backdrop of developing populations, improved digital infrastructure and a diversity in market nuances, having the right mix of technological infrastructure that is built for Asia, the right insights that can be utilized for local action, and the ability to quickly and continually adapt to changing customer behaviors and trends will ensure success in the region.
Thank you to all who joined us, and stay tuned for more opportunities to engage and grow together! Read More: https://www.linkedin.com/posts/anymindgroup_anymindgroup-activity-7258009189082365952-ihfj
