News

AnyMind Group Presents Cutting-Edge AI-Driven Marketing at DAAT DAY 2024: Delivering future-ready marketing strategies to marketers, publishers, and creators.

Our Thailand team, led by Siwat Vilassakdanont, Managing Director of Thailand and Philippines, AnyMind Group, had the honor of sharing valuable insights on AI-driven marketing at DAAT DAY 2024!

At the DAAT DAY 2024 stage, we presented on “AI-Driven Marketing: Building Smart Campaigns That Drive Meaningful Engagement and Maximize ROI,” highlighting AI’s role in creating marketing campaigns that reach target audiences with greater precision, saving resources, and boosting consumer engagement!

 

 

During his speech, he highlighted the

Case Study

Publisher Growth

Nov 6, 2024

Bleach: Brave Souls/KLab: A Balanced Success Between Revenue and User Experience Through Rewarded Ads

Since May 2024, our group company, FourM, has been providing KLab Inc. (Headquarters: Minato-ku, Tokyo; President: Hidekatsu Morita; hereafter referred to as "KLab") with extensive support. This includes consulting on in-app advertising operations for "Bleach: Brave Souls," a fast-paced 3D action game based on the popular anime "BLEACH," to help achieve common goals relating to in-app revenue.

Hideki Furugori

KLab Inc. - KLabGames Division, Promotion Group Leader of Bleach: Brave Souls

Afte

Press Release

E-commerce & D2C

Oct 30, 2024

AnyMind Group and DDI power live commerce for WRP, Rohto Indonesia and Kobayashi Indonesia

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, through Digital Distribusi Indonesia (DDI), an Indonesia-based e-commerce enabler acquired by AnyMind Group in 2023, has today announced that it is working with PT Wajah Rejuvenasi Perempuan Indonesia (WRP), Rohto Indonesia and Kobayashi Indonesia to provide its live commerce offerings to these enterprises.

Live commerce is rapidly becoming a favored commerce strategy in Indonesia as consumers turn to live shopping platforms for an interactive and direct shopping exp

Blog

Influencer Marketing

Oct 28, 2024

Leveraging Influencer Marketing with AnyTag and GenAI: A Data-Driven Strategy for Brands

In today's digital-first world, consumers increasingly seek out real, authentic reviews from everyday users rather than relying solely on brand-driven content. This has made influencers, or Key Opinion Leaders (KOLs), vital to helping consumers navigate purchase decisions. As a result, influencer marketing has become one of the most powerful tools for brands to engage with their target audience in a meaningful and relatable way.

In this blog, we'll explore how influencer marketing strategies and GenAI come together. Let’s dive in!

According t

Case Study

Publisher Growth

Oct 25, 2024

Maximizing ad revenue by capitalizing on existing traffic

CommonHealth is a web-based publisher in Taiwan that successfully enhanced revenue through AnyManager, our web and mobile app growth platform. This was done by leveraging existing traffic without implementing additional promotional or advertising measures.

Background

CommonHealth is widely recognized as a web media platform that shares health-related information in Taiwan. Its revenue from existing traffic remains stable due to its ability to grow the business by providing valuable information and practical advice for healthy living, as well as by of

Press Release

Product Update

E-commerce & D2C

Oct 23, 2024

AnyMind Group releases GenAI-powered customer review analysis module for Shopee and Lazada on AnyX

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a module on its e-commerce management platform,AnyX, that utilizes generative artificial intlligence (GenAI) to collect and analyze customer reviews on e-commerce marketplaces. At launch, this capability is compatible with Shopee and Lazada, and is immediately available in six Southeast Asian markets: Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines.

With the Southeast Asian e-commerce market continuing to grow to