Oct 26, 2022
TikTok now accounts for one out of four influencer marketing campaigns in Asia
AnyMind Group, an end-to-end commerce enablement company, has today published the third edition of its annual report on influencer marketing in Asia. With data obtained from its influencer marketing platform, AnyTag, the State of Influence in Asia 22/23 report analyzes data points from over 500,000 influencers and 4,000 influencer marketing campaigns across 10 markets in Asia including Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
This year’s report sees a number of new sections and data ad