Dec 13, 2021
Publisher Insights: 2 Types of Crucial Tools That Can be Used to Optimize Reader Engagement Funnel
How to Maximize Revenue
When we talk about yield management and how to maximize revenue for publishers, basically it can refer to the formula below which contains some relevant elements.
Revenues: Overall KPI used to maximize Revenue
Ad Requests: The number of ads that are requested to the ad server so that ads can be displayed to users
Coverage: Percentage of ad requests that show at least one ad, coverage should be filled as much as possible
eCPM: ad performance metrics used to monitor revenue generated from ads on their site, at reasona