Case Study
Influencer Marketing
Jun 28, 2022
How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing
Background
LANEIGE, a premium Korean skincare brand, offers a new beauty experience and delivers premium skincare products through innovative technologies. With a deep understanding of women's needs around skin problems, LANEIGE creates solutions to help women transform into confident, radiant, uplifted, and loved versions of themselves, every day.
Based on this philosophy, LANEIGE introduced a new & improved version of their flagship product line, the LANEIGE Water Bank collection for the Hong Kong market. This upgraded formula works to strength