News

Instagram leads brand spend in 2021 for influencer marketing campaigns in Malaysia

AnyMind Group, an end-to-end commerce enablement company, has today released a report that covers the influencer marketing space in Malaysia. The report leverages data points from close to 10,000 social media influencers in Malaysia on the company’s influencer marketing platform, AnyTag, and highlights shifts in marketing spend for influencer marketing, user followings and social media platform usage of influencers, median engagement rates by influencers in Malaysia, and more.

The report revealed that Instagram was the platform of choice (83.13% of a

Report

Influencer Marketing

Jan 25, 2022

2022 influencer marketing report for Malaysia

Malaysia remains a hot market for influencer marketing, with influencers, content and brands doing influencer marketing continuing to grow and mature in the past year.

In this report, we look at the hottest influencer verticals in Malaysia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Malaysia in terms of platforms, influencer categories and median engagement rates.

Our objective is to help marketers make i

Blog

Influencer Marketing

Jan 21, 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right messages, and properly measuring and evaluating the effectiveness of an influencer’s communication and the campaign as a whole. As the gold standard of influencer marketing in Asia, AnyTag provides marketers with an end-to-end influencer marketing tool - enabling users to easily discover, activate, manage, attribute and track influencer marketing campaigns.

Marketers can also run scalable influencer marketing campaigns

Press Release

Influencer Marketing

Jan 19, 2022

Meta-owned social media platforms dominated influencer marketing campaigns for the Philippines in 2021

AnyMind Group, an end-to-end commerce enablement company, has today published a report on the influencer marketing space in the Philippines. Tapping on data points from close to 20,000 social media influencers in the Philippines from the company’s influencer marketing platform, AnyTag, the report revealed growing clout gained by influencers over the past year, business content as the fastest-growing influencer content vertical in the Philippines, and Instagram as the platform most-used by both influencers and brands for influencer marketing.

Siwat Vi

Report

Influencer Marketing

Jan 18, 2022

2022 influencer marketing report for the Philippines

The Philippines continues to grow as a market for influencer marketing, with a highly-social population that is mobile-first and sports a high social media usage penetration rate.

In this report, we look at the hottest influencer verticals in the Philippines, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in the Philippines in terms of platforms, influencer categories and median engagement rates.

Our objective

Case Study

D2C Solutions

Jan 17, 2022

CityCamp taps on AnyLogi due to the platform’s superior logistics management system and proactive customer support

CityCamp Inc. operates restaurants in Japan and lifestyle D2C brands including a lifestyle studio that features spaces, music, fashion, and drinks that fuse urban and camping culture. CityCamp is also known for “OFF COLA”, a craft cola drink.

To match future business growth particularly in the delivery of its D2C goods, CityCamp needed a logistics management platform to manage its various logistics needs. After speaking to various platform vendors, CityCamp decided on using AnyLogi. In this case study, we speak to Kyosuke Matsuike from CityCamp on the