AnyMind Group launches AnyCreator Stream to help creators grow and monetize live streaming audiences

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyCreator Stream, a web-based platform that enables creators and live streamers to track live stream performance, access brand campaign opportunities and manage campaign earnings from a single platform.

Through AnyCreator Stream, creators can connect supported live-streaming channels, access performance analytics, discover and participate in brand campaigns, and track campaign earnings and payments. At launch, AnyCreator Stream is integrated with YouTube Live, providing creators with a more streamlined way to turn live streaming audiences and engagement into monetization opportunities.

For marketers, AnyCreator Stream is connected with AnyTag, AnyMind Group’s influencer marketing platform, enabling marketers to discover and activate creators for live streaming campaigns, manage campaigns and measure performance. This creates a connected workflow between creators looking to monetize their live streams and marketers looking to engage audiences through creator-led live content.

Brands can activate a range of advertising and brand integration formats across creator live streams, including pre-roll, mid-roll and post-roll video advertisements, branded banners and overlays, in-stream chat integrations, streamer-driven calls-to-action and promotional codes, and product placements. Campaign performance can also be measured through metrics such as impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links.

On the launch of AnyCreator Stream, Kiatisak Watcharapruk (Toy), Managing Director, Creator Growth, AnyMind Group, said: “As we grow, foster and evolve our creator network into a commerce-first engine, we’re also continuing to solidify the table stakes for today’s creator. With AnyCreator Stream, we want to give creators a single place to understand the performance of their live content, access monetization opportunities and manage their earnings. At the same time, by connecting this with AnyTag, we can provide marketers with a more structured and measurable way to activate creator-led live streaming campaigns.”

The launch of AnyCreator Stream further expands AnyMind Group’s offerings in the live streaming and live commerce space. The company also provides enterprises with AnyLive, a live commerce-focused platform that provides businesses with the ability to run AI avatar-fronted live commerce on platforms such as TikTok Shop and Shopee, and track both human and AI-led live streams.