How Dailynews Achieved 23.8% Subscriber Growth with AI-Powered Video Production

Video content is central to audience growth, but large-scale, effects-heavy productions traditionally come with high budgets and long timelines. This case study looks at how AnyMind Group’s Creator Growth team helped Dailynews, one of Thailand’s most trusted mass media publishers, combine AI-assisted production with human editing craft to launch a 20-episode horror series, “Ghost Stories Night” (คืนผีหลอก), without compromising quality.

Get to Know Dailynews

Dailynews is one of the most trusted and well-known mass media publishers in Thailand. As audiences increasingly turn to digital video content, Dailynews has aggressively expanded its presence on YouTube and social media. Their goal is to explore new content formats that drive high engagement, attract new target demographics, and optimize monetization across channels.

The Challenge: “How to speed up production and cut costs without compromising on quality?”

When the idea is big but time and budget are limited, Dailynews wanted to expand its YouTube viewership by creating a 20-episode horror series. However, producing this type of content requires extensive specialized sets, visual effects, and post-production. This traditionally leads to inflated budgets and lengthy production timelines.

• AnyMind’s Creator Growth team structured the initiative around three objectives: Increase overall channel Impressions. Increase overall channel Engagement Rate.
• Increase overall channel Engagement Rate.
• Reduce the time and cost required for producing videos that rely on specialized visual techniques

Our team helped revamp the workflow by strategically integrating AI alongside human editing, executing the plan step-by-step:

• 1. We produced a pilot video to accurately calculate the cost per episode and optimize the AI prompting process before fully greenlighting the entire series.
• 2. Due to current limitations of current generative AI models , such as inconsistencies in rendering character visuals across frames, the editing team utilized strategic camera angles, specialized lighting techniques, and editing to seamlessly mask minor AI discrepancies.

Our team used skills like camera blocking, lighting, and pacing to fill AI’s gaps, achieving the exact professional look we wanted.

The Results

By integrating AI into the production workflow over a 3-month period (March 1 – May 31, 2026), Dailynews significantly accelerated its content production capabilities:

• Production time slashed by over 75%: Reduced from 3–4 weeks per episode down to under 1 week.
• Total channel subscribers grew by 23.8%, jumping from 188,358 to 233,296.
• Broader audience reach: Generated 402,457 new impressions, exceeding the campaign’s original target.
• Higher audience engagement: The overall engagement rate grew by 2.2%.

Watch an actual sample from Dailynews’ “Ghost Stories Night” series, where AI brought the visuals to life, right here: [EP.14] Ghost Stories Night – The Legend of “Ai Somchun”.

Key Takeaways for Media Publishers and Creators

Ready to scale your content production without breaking the budget? Discover how AnyMind Group’s Creator Growth solutions and AI integrations can help you unlock new content verticals, increase your publishing frequency, and maximize your channel’s monetization : https://anymindgroup.com/th/contact/