Case Study

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.--- A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom