Case Study
Influencer Marketing
Nov 30, 2021
Newly Launched Personal Care Brand Meets Influencer Marketing: How Bathing Shed Launched in the Hong Kong Market
Background
Based in Melbourne, Australia, Bathing Shed is a personal care brand inspired by bayside lifestyle, botanical science and contemporary design. Bathing Shed aims to create the highest quality personal care products, and they do not use any potentially harmful, unnecessary ingredients.
To expand their brand to a wider market, Bathing Shed started to launch their products recently in Hong Kong, and in order to raise their brand awareness and interaction with the audience, Bathing Shed turned to AnyMind Group to tap on our influencer marketing off