Case Study

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Background

Strategy

Results

Background

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application.

To gain new users for the company’s Traveloka Eats feature on its mobile app, Traveloka worked with AnyMind Group and utilized the influencer marketing platform, AnyTag.

By combining the diversity and scale of influencers and social media platforms, Traveloka successfully drove new users

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Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Background

“Hizero"started its trial launch in the USA in 2017 and entered the European market and Southeast Asia market in 2018. After successfully launching in these markets, Hizero decided to start their business in Hong Kong for more exposure internationally.

To drive awareness and interaction in Hong Kong, Hizero turned to AnyMind Group and influencer marketing platform, AnyTag. By leveraging on a combination of live streaming, giveaways, and a selection of micro-influencers, Hizero was able to drive strong awareness with its target consumers i

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Influencer Marketing

Jul 30, 2021

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Background

SHEIN is the largest pure-play online fashion company globally. The company designs and sells apparel, other fashion goods and accessories primarily under their flagship "SHEIN" brand.

This online fashion company has an admirable reach on its own, with over 21 million followers on its Instagram page, and 16.2 million likes on its TikTok account.

To drive awareness, interactions and clicks to its SHEIN app in the Philippines, SHEIN turned to AnyMind Group and influencer marketing platform, AnyTag.

By leveraging on the combined scal

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Influencer Marketing

Jun 11, 2021

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Client: Koala Sleep Japan

Industry: Furniture & interior

Product: AnyTag

Background

Koala Sleep Japan is the Japanese arm of Koala Sleep Pte Ltd, a company that was founded as a direct-to-consumer bedding and furniture brand based out of Australia. The company has been selling bedding in Japan through e-commerce channels, without any physical stores.

As e-commerce is Koala Sleep Japan’s main sales channel, the brand leveraged on social media platforms such as YouTube and TikTok, as both platforms have been growing in usage and users in recent ye

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Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---

A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

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GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Case Study

Influencer Marketing

Sep 30, 2021

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Case Study

Influencer Marketing

Jul 30, 2021

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Case Study

Influencer Marketing

Jun 11, 2021

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Case Study

Influencer Marketing

Apr 9, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

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Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

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Dec 27, 2019

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

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Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

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Influencer Marketing

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Case Study

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

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