Case Study

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

In Southeast Asia, publishers are operating in one of the most dynamic and challenging ad markets in the world. From growing demand fragmentation to the need for deeper yield intelligence and scalable infrastructure, the right partnership can make all the difference. In this joint interview, AnyMind Group and PubMatic discuss how their collaboration is helping mobile publishers simplify integration, unlock premium demand, and prepare for the future with AI-powered monetization tools.

An Khanh Vu

Regional Head of P

Case Study

Influencer Marketing

Dec 11, 2025

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How can a derma brand become a daily ritual Gen Z couldn’t live without? The answer didn’t lie in product claims or new ingredients. It came from redefining what skincare means in culture, and tapping into the moments Gen Z truly cares about. Cetaphil partnered with AnyMind Group to make moisturizing a seamless and essential part of Gen Z’s lifestyle.

Business Impact

The campaign delivered remarkable results:

+159% sales uplift in Q4 2024 versus Q4 2023, contributing 50% of full-year moisturizer revenue

2× household penetration in the sensitive-s

Case Study

Publisher Growth

Dec 11, 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

Publisher Profile: VGames

VGames, founded in 2012 in Ho Chi Minh City, Vietnam, is a leading game development studio that creates visually stunning puzzles and casual games like HeroesTD and Jeweloku. Known for creating engaging and innovative games, VGames has captivated a global audience with its unique gameplay mechanics and vibrant visual styles. With a strong reputation in the industry, they have consistently delivered top-tier games that resonate with a wide range of players.

Their growth journey includes leveraging cutting-edge technology li

Case Study

Influencer Marketing

Dec 10, 2025

How Dove and Creators Turned Pinktober Into a Movement with AnyTag

Unilever is one of the world’s leading fast-moving consumer goods (FMCG) companies, with Dove as a flagship brand known for championing real beauty, self-care, and women’s empowerment. In Malaysia, Dove continues to build meaningful brand affinity by anchoring campaigns in emotional storytelling and societal impact.

In October 2025, Dove collaborated with Breast Cancer Welfare Association Malaysia (BCWA) and AnyMind Group to launch the Pinktober #BeautyBeyondMirror campaign, a nationwide movement encouraging women to prioritise both skin health and brea

Case Study

E-commerce & D2C

Dec 3, 2025

McCormick Boosts E-commerce Sales by 206% in 10 Months with AnyX

Have you ever wondered how leading brands manage to drive exponential e-commerce growth in just one year? How do they simplify store management, adjust campaigns in real time, and gain deeper consumer insights? Today, we’re sharing a success story from McCormick that reveals exactly how it’s done.

Over the ten months from January to October 2025, McCormick achieved significant sales growth through its collaboration with AnyMind via the AnyX platform. This partnership not only boosted the brand’s revenue but also elevated the overall customer shopping ex

Case Study

Publisher Growth

Dec 1, 2025

Monetizing the Future: How AnyMind and Magnite Are Scaling Audience-First Revenue for Publishers in Asia

As digital advertising rapidly evolves, publishers face rising expectations for performance, transparency, and long-term value. From first-party audience activation to header bidding innovation, the ability to monetize inventory at scale increasingly depends on smart infrastructure, quality demand, and AI-powered optimization. In this joint interview, AnyMind Group and Magnite share how they’re helping publishers across Asia unlock greater yield through curated marketplaces, audience targeting, and cutting-edge ad tech. The conversation highlights how bo

Sep 25, 2025

Case Study

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

How Dove and Creators Turned Pinktober Into a Movement with AnyTag

McCormick Boosts E-commerce Sales by 206% in 10 Months with AnyX

Monetizing the Future: How AnyMind and Magnite Are Scaling Audience-First Revenue for Publishers in Asia

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

How Dove and Creators Turned Pinktober Into a Movement with AnyTag

McCormick Boosts E-commerce Sales by 206% in 10 Months with AnyX

Monetizing the Future: How AnyMind and Magnite Are Scaling Audience-First Revenue for Publishers in Asia

AnyMind Group Sparks 15X YoY Surge in Bertolli’s E-Commerce Orders in Thailand

How CricHeroes Grew Advertising Revenue 400% with AnyMind Group

91.5% ARPDAU Uplift: MetaMobile’s Early Adoption of Next Gen GMA SDK

AnyMind’s Mobile Marketing Campaign Drives 3.5X Gen Z Engagement

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

Scaling Success: How Virtual Maze 5x’d Revenue with AnyMind Group

Case Study: Nestle’s Maggi Kari Playable Ad Experience

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