In today’s highly competitive e-commerce landscape, brands of all sizes are racing to accelerate growth and capture consumers’ attention. Having the right technology and operational capabilities have become the keys to success.
AnyMind Group takes a closer look at its collaboration with Bertolli, the renowned Italian olive oil brand, delivering End-to-End E-Commerce Enablement Solutions via the AnyX platform. This comprehensive support manages everything from store operations to performance analysis, optimizing processes and driving sales growth.
About Bertolli
Bertolli, under Sino-Pacific Trading (Thailand), is a globally recognized Italian olive oil brand known for its high-quality products.
The Challenge
Before partnering with AnyMind, the Sino-Pacific Trading team faced several challenges managing Bertolli’s multi-channel e-commerce presence across platforms like Shopee and Lazada.
The brand struggled with:
- Limited SKU listing and store optimization: Product listings on Shopee and Lazada were insufficient, with store pages not fully optimized.
- Inconsistent promotional planning: Campaigns and promotions were irregular.
- Delayed customer responses: Customer inquiries were not addressed promptly.
These challenges resulted in stagnant sales growth and unmet targets. Bertolli sought an experienced e-commerce partner with data-driven insights, and AnyMind Group stepped in to elevate its online sales.
Our Solution: Elevating Bertolli’s E-Commerce with AnyX
Bertolli started working with AnyMind Group in August 2024, leveraging end-to-end support for their e-commerce activities through the AnyX platform.
The collaboration spanned 3 key facets, with in-market teams supporting Bertolli across these areas:
E-Commerce Enablement
- Sales forecasting and stock management
- Monthly promotion and campaign planning
Advertising
Strategic Planning
- Market and competitor analysis
- Customer insights and promotional strategy (e.g., vouchers, bundle deals, affiliate programs)
Key features of AnyX:
- Unified data dashboard: Consolidates multi-platform sales data for a complete business overview.
- Data-driven insights: Real-time analytics on store performance, customer behavior, and market trends.
- Operational efficiency: Streamlined inventory, order management, and marketing operations.
- Sales growth enablement: Actionable insights for campaign optimization and improved customer experience.
Even at an early stage, the team faced stock forecasting challenges. However, with AnyX’s real-time data, Bertolli was able to analyze past sales patterns and demand trends more accurately, improving inventory management, minimizing stockouts, and ensuring operational continuity.
The Results: Bertolli x AnyX (August 2024 vs. August 2025)
Measured year-on-year (August 2024 vs. August 2025), Bertolli demonstrated remarkable growth across its e-commerce channels.
Store Growth
- Sales in Double-Digit Campaigns in Shopee: +785.40%
- Conversion Rate in Shopee: +24%
- Order Volume: +1,477.42%
- Shopee visitors: +259% | Page views: +283.13%
- Lazada visitors: +99.9% | Page views: +40.22%
Visibility & Engagement
Customer Service Improvements
By leveraging the AnyX and AnyChat platforms, Bertolli successfully reduced unanswered customer inquiries by 96% across e-commerce marketplaces, enhancing responsiveness and overall customer experience.
This growth also led to Bertolli becoming one of the top-selling olive oil brands on Shopee, with enhanced store professionalism and stronger customer engagement.
Factors Behind the Success
- This success was driven by the combined power of: The precision technology of the AnyX platform.
- A team that understands the market and responds quickly.
- Seamless communication between the AnyMind and Sino Pacific teams.
What Bertolli Says
For Bertolli, choosing an e-commerce partner wasn’t just about technology. It was about finding a team that truly understood their business.
“When choosing an e-commerce management partner, we weren’t only looking at the platform’s capabilities. We wanted experts who truly understand our business,” said Parinya Sangpetchpasert, Head of E-Commerce, LS Commerce.
“We decided to partner with AnyMind because they have both a strong platform and a team with deep e-commerce expertise to help us achieve our goals.”
Throughout the partnership, AnyX enabled Bertolli to access key business data in real time from product inventory to sales performance, allowing faster and more accurate marketing decisions.
“The solution has played a key role in driving our sales growth. It’s been a pleasure working with the AnyMind team, and we’re excited to achieve even greater success together.”
Ready to Elevate Your E-Commerce with AnyMind?
Whether you’re just starting your online store or looking to boost performance, AnyMind’s end-to-end e-commerce solutions are designed to help you grow smarter, every step of the way.
Let’s build your next e-commerce success together. Contact us here: https://anymindgroup.com/contact/
