Blog

Taking pride in how far we’ve come

When AnyMind Group started operations back in 2016, the company adopted an approach where job performance is the only thing that matters (nationality, gender preference, age, etc., have no bearing). Every single person is evaluated based on how well they perform in their role, while leaving no room for discrimination. This has created a culture that is inclusive, where individuals are respected for their diversity.

Fast-forward to 2023, we wanted to see how this has played out across the company. Coinciding with Pride Month, we reached out to the LGB

Blog

E-commerce & D2C

Jun 25, 2023

Exploring Lucrative E-commerce Opportunities in Indonesia

The e-commerce industry in Indonesia has experienced significant growth in recent years. According to a recent survey by DataReportal, Indonesia saw a 3.3% increase in online purchases from the previous year, with 62.6% of Indonesian internet users aged 16 to 64 engaging in online shopping in 2022.

This growth can be attributed to various key factors, including expanding internet penetration, a growing middle class, improved logistics and payment infrastructure, and the rise of marketplace, social, and digital commerce platforms.

Let's delve deeper

Blog

Influencer Marketing

Jun 21, 2023

Influencer Marketing Strategies: Driving Engagement and Reach in Indonesia

The success rate of an influencer can be drilled down to several factors. While there is no fixed formula for success, certain factors generally play a significant role in determining an influencer's success rate.

Firstly, the quality of content produced by an influencer is crucial. It should be engaging, unique, and resonate with the target audience. High-quality content is more likely to attract and retain followers, ultimately leading to a higher success rate.

Engagement and interaction also play a vital role. Successful influencers actively eng

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E-commerce & D2C

Jun 19, 2023

Social Commerce – Changing the Game of Digital Commerce

Social commerce is a rapidly evolving concept that combines the power of social media with digital commerce, revolutionizing the online shopping experience. In today's era, digital commerce has become an integral part of our lives. However, the emergence of social commerce has introduced a new dimension to online shopping: enhancing interaction, personalization, and convenience for both businesses and consumers.

What is Social Commerce?

Social commerce enables users to seamlessly explore, share, and make purchases directly on social media platf

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AnyMind Group

Jun 19, 2023

Our Vietnam team relived their childhood!

Childhood memories are always a special and memorable part of our lives. At AnyMind, we value not only personal development and work performance but also the happiness and connection with employees. On International Children's Day in Vietnam, our teams in Vietnam came together to "return to childhood" with a lively dress-up event featuring artistic activities.

From the morning, members in both the Hanoi and Ho Chi Minh City offices transformed themselves into students and beloved childhood characters such as the Little Mermaid, Elsa, Mario, and Little

Blog

AnyMind Group

May 26, 2023

Creating an office environment that excites! The welfare committee of our Taiwan team

Work is a big part of life, and the mantra “work hard, play hard” is one we live by. In addition to daily work, interesting activities are also required to create a lively atmosphere and connect teams together. The Employee Welfare Committee in our Taiwan office is dedicated to the welfare of employees. Apart from the typical birthday parties and afternoon tea breaks, there are various other employee activities that make working in our Taiwan office exciting.

Must-have monthly birthday parties: food, drinks and Q&A

Not only does the team enjoy b

May 5, 2023

Blog

Taking pride in how far we’ve come

Exploring Lucrative E-commerce Opportunities in Indonesia

Influencer Marketing Strategies: Driving Engagement and Reach in Indonesia

Social Commerce – Changing the Game of Digital Commerce

Our Vietnam team relived their childhood!

Creating an office environment that excites! The welfare committee of our Taiwan team

Exploring Lucrative E-commerce Opportunities in Indonesia

Influencer Marketing Strategies: Driving Engagement and Reach in Indonesia

Social Commerce – Changing the Game of Digital Commerce

Our Vietnam team relived their childhood!

Creating an office environment that excites! The welfare committee of our Taiwan team

What the 3rd evolution of influencer marketing holds for marketers in Taiwan – #AnyMindExpertOpinion

AnyMind Group X Campfire (Taiwan)! AnyMind Group’s Taiwan creator “Campfire” holds fan camp for the first time

We’ve added a new office space in Jakarta!

Helping publishers level up their app monetization strategy

How the influencer marketing space is shaping up in Thailand – #AnyMindExpertOpinion

Check out our new Singapore office!

Here’s what went down on the day of our IPO

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