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#AnyMindFamily Stories – Daphne Teoh on CastingAsia Creators Network, game-changers, and mobile game lover

Hello, I am Daphne Teoh, Manager of CastingAsia Creators Network. I joined this company nine months ago and currently based in Malaysia. I started my career in the venture capital industry as a Corporate Communications Executive and moved to the media entertainment industry a year later. So far, I have been in this industry for more than four years.

CastingAsia Creators Network is an influencer network by AnyMind Group. To me, this is not a new business in the Asia market. I always think that this industry needs a game-changer and a key player to make

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Influencer Marketing

Jun 18, 2020

Social Media Influencer Marketing in Japan

Download: State of Influence in Asia 2021 report now

We’re tackling one of the most unique markets in Asia for social media usage and influencer marketing, as we look at a market we have grown a foothold in since April 2017 - Japan.

But first, some stats to see how big this market actually is for influencer marketing.

We’re looking at a highly mature market in Asia, with data from Hootsuite and We Are Social placing internet users at 92% of the population, and a penetration rate of 65% (82 million people) for active social media users. With that

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AnyMind Group

Jun 15, 2020

TikTok – The rising star that is shaking up the social media world!

You can’t deny how popular TikTok is especially amongst the Gen Z and millennial age groups. TikTok’s latest surge comes amid the global COVID-19 pandemic, which has seen consumers drawn to their mobile devices more than ever as they look for new ways to shop, work, and connect with others.

To put things in perspective, the total number of downloads of the TikTok app across iOS and Android hit 2 billion downloads in April, and comes just five months after the app hit 1.5 billion downloads.

The explosive growth of the Bytedance-owned social media

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Influencer Marketing

Jun 3, 2020

Rise of Social Media Influencer Marketing in Indonesia

Download: State of Influence in Asia 2021 report now

We’re stating the obvious, but Indonesia is a big market for influencer marketing. Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth.

Head here for more resources on influencer marketing in Indonesia

However, that alone just shows the potential audience reach, but nothing about how this can impact marketers and businesses looking to reach audiences in Indones

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AnyMind Group

Apr 7, 2020

Hello world, meet our new logo

In October 2020, AnyMind Group renamed the AdAsia and CastingAsia brands. Read more here.

This is our first rebrand since reorganizing into AnyMind Group in January 2018. However, this was a necessary one.

The company has evolved in so many ways - from humble beginnings in Singapore as AdAsia Holdings, the initial focus was on the advertising industry. In August 2016, we launched the CastingAsia platform, which has now turned into a fully-fledged business line.

In January 2018, we reorganized into AnyMind Group, and launched TalentMind, an HR-

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AnyMind Group

Mar 11, 2020

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

If you’ve met Gavin Floyd in-person, you wouldn’t have guessed his age. The energy he exudes is that of a person 20 years younger, and honestly, rather fetching with his colleagues and clients.

Following the small town to bigger city trend of several others at AnyMind Group, including CEO and co-founder, Kosuke Sogo, Gavin grew up in one of the most northern Scottish isles, Orkney, where he says: “men are men, and sheep are scared.”

We sit down with Gavin, who is now Deputy Head of Advertiser Engagement, based out of AnyMind Group’s Singapore offic

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AnyMind Group

Mar 4, 2020