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AnyMind Group
Nov 10, 2023
MMA Impact 2023 in Jakarta
Kosuke Sogo, CEO & co-founder of AnyMind Group, delivered a keynote speech, shedding light on “3 key trends in APAC’s e-commerce landscape for 2024 that marketers need to know.”
Sogo emphasized that brands should diversify their channels to increase revenue. According to reports, brands see a 190% revenue increase for brands selling on two or more channels compared to a single channel. These channels include e-commerce, the brand’s website, chat commerce, and live commerce.
The next trend focuses on the increasing importance of attribution and ROI