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AnyMind Group at Yellow Commerce 2025 – A Recap and Playbook for Indonesia’s E-Commerce Future

AnyMind Group recently took part in the Yellow Commerce 2025 event in Indonesia, hosted by International Digital Retail Forum (IDRF), which explored themes around e-commerce and marketing, including AI utilization, commerce enablement and influencer marketing. In a panel discussion session titled ”Bridging the Funnel: How Marketing and E-commerce Can Actually Work Together”, Lidyawati Aurelia, Country Manager, Indonesia, AnyMind Group, along with other panelists, discussed that the persistent gap between marketing and e-commerce departments is m