Blog
E-commerce & D2C
Oct 29, 2025
How AI is Transforming Live Commerce in Asia: Brand Trends and Challenges 2026
Live commerce is not a new phenomenon in e-commerce. In recent years, live streaming has become a key tool for brands to engage in real-time interactions and boost conversions. However, the landscape is evolving rapidly and dynamically.
Live commerce is now entering a smarter, more efficient phase with the support of Artificial Intelligence (AI). Beyond being a mere tool, AI has evolved into a "sales engine" capable of managing live streaming automatically, measurably, and at scale.
This phenomenon marks the emergence of a new term in e-commerce: A