Blog

Our Vietnam team’s initiative to support children in troubled circumstances

At AnyMind Group, we not only focus on business growth but also continually strive to make meaningful contributions to the community. In Vietnam, there are many children facing difficult circumstances, and we aspire to create opportunities for them to thrive. At the end of August, our Vietnam team organized a special charity fundraising event with a variety of engaging and enjoyable activities.

Diverse Booths

In the morning, teams quickly prepared and decorated booths to welcome the first visitors. The HR team brought the "Childhood" booth with

Blog

Influencer Marketing

Sep 19, 2023

Mastering Influencer Marketing: A Comprehensive Guide to Success

What defines success in an influencer marketing campaign? What are the key factors that truly make an impact? Through this article, we'll embark on a journey to guide you in creating successful influencer marketing campaigns for your brand.

1. Clarify Your Objectives

Begin by pinpointing your specific goals. Are you aiming to boost brand awareness, drive sales, launch a new product, or engage with a particular target audience? Your objectives will shape the entire campaign.

Also, this would be a good opportunity to nail down your campaign evalua

Blog

AnyMind Group

Sep 14, 2023

AnyMind Thailand Team Ignites Excitement for the New Paradigm of Influencer Marketing at DAAT Day 2023 – Bangkok

In a compelling session at DAAT Day 2023, Kosuke Sogo, CEO of AnyMind Group, shared an insightful perspective on the current state of MarTech in Thailand, emphasizing that "MarTech is not tomorrow; it's NOW." Sogo conveyed that there remains ample room for expansion and untapped potential for MarTech to flourish in Thailand, much like the thriving e-commerce landscape in Japan. The comparison serves as a reminder that Thailand, too, can attain similar heights.

In today's fast-paced business environment, especially within the realm of e-commerce, te

Blog

Influencer Marketing

Aug 29, 2023

Influencer Marketing on Instagram and TikTok

There’s no doubt that social media plays a big part in our life, and brands are utilizing influencer marketing on social media to up their game, leveraging on the popularity, credibility, and reach of influential individuals in relevant niches to promote and endorse their products, services, or messages.

Influencer marketing aims to tap into the influencer's established audience, build authenticity, enhance brand visibility, drive engagement, and ultimately lead to increased brand awareness, customer trust, and conversion rates. By partnering with inf

Blog

AnyMind Group

Aug 22, 2023

A Vibrant Celebration of Indonesia’s Independence Day with AnyMind Group and DDI

August has arrived, and with it, the anticipation of Indonesia's Independence Day on the 17th. To mark this significant occasion, the Jakarta office of AnyMind Group teamed up with Digital Distribusi Indonesia (DDI) to organize a special event for all employees. The festivities included engaging team-building games designed to foster closer connections among us, followed by a delightful spread of delicacies. All teams were also dressed up in a “Kampoeng” spirit, which brought a traditional village feel to the event.

Prior to the commencement

Blog

E-commerce & D2C

Aug 11, 2023

Siwat Vilassakdanont Inspires the Next-Generation Commerce at the Retail & E-commerce Summit Asia (RESA) in the Philippines

How will the next generation of commerce look like?

Siwat Vilassakdanont, Country Manager, Philippines, for AnyMind Group, recently captivated audiences at the Retail & E-commerce Summit Asia (RESA) held in July 12, 2023.

The fourth edition of RESA brought together influential, innovative, and trailblazing professionals from the retail and e-commerce industry in the Philippines. This year’s theme is “Fiesta,” integrating the vibrant spirit of traditional Filipino festivities into the summit.

Here, we’ll highlight Vilassakdanont’s talk on