Blog

The Fragmentation Trap: Why Unifying Brand Marketing and Brand Commerce is a Strategic Imperative

In today's complex, high-velocity e-commerce landscape, achieving sustainable growth requires brands to master two critical functions: Brand Marketing and Brand Commerce.

Yet, a pervasive, legacy practice continues to sabotage long-term profitability: the Fragmented Model. This is the common strategy of outsourcing Brand Marketing to one specialist partner and Brand Commerce (logistics, fulfillment, operations) to another.

While this separation might appear efficient on the surface, it creates a crippling limitation for data-driven businesses. When

Blog

Digital Marketing

Dec 2, 2025

Exploring the Future of Advertising in the “Mobile Gaming” Era with AnyMind at Adman Awards & Symposium 2025

Gaming is no longer just about playing. It has become an integral part of daily life and a massive marketing opportunity. Recently, AnyMind Group had the honor of joining a panel discussion at Thailand’s premier advertising event, Adman Awards & Symposium 2025, held under the theme “The Future of Advertising is Humanity” and organized by the Advertising Association of Thailand (AAT).

Umamont Sirilaksanaporn, Vice President of Influencer Marketing at POKKT, led the team alongside leading brand partners such as Tao Kae Noi and True Corporation to sha

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Influencer Marketing

Nov 28, 2025

A Data-Driven Framework for Influencer Marketing Success

Influencer marketing has graduated from an experimental tactic to a cornerstone of modern digital strategy. However, as the industry matures, so does the complexity of executing it effectively. For many organizations, the primary obstacle is no longer belief in the channel, but the scalability of operations. Relying on manual spreadsheets and subjective selection processes creates a bottleneck that stifles growth and obscures ROI. To succeed in the current landscape, marketers must transition from intuition-based workflows to a data-driven ecosystem.

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E-commerce & D2C

Nov 27, 2025

Choosing a Strategic Partner: The Right Strategy to Transform Your Business into a Strong Ecosystem

In today’s fiercely competitive e-commerce landscape, brands often get stuck managing various aspects in isolation. From inventory management, order fulfillment, advertising campaigns, to customer service across multiple marketplaces—everything runs on disconnected systems, creating significant data silos. As a result, growth feels slow, expensive, and inefficient.

It is time to shift the paradigm: Your business no longer needs just an operational vendor; it requires an End-to-End Partner capable of providing a comprehensive E-commerce Ecosystem. This

Blog

AnyMind Group

Nov 26, 2025

How AnyMind’s India Team Celebrated International Men’s Day

For International Men's Day, our India office took a different approach. Instead of a webinar or panel discussion, the team spent an afternoon playing cricket, real cricket, with competitive energy and the kind of workplace camaraderie that emerges when people step outside their usual roles.

Issues like men's mental health and workplace pressure deserve genuine attention, but these conversations often get reduced to corporate initiatives that feel more performative than meaningful. Our India team chose a different path: creating space for auth

Blog

E-commerce & D2C

Nov 21, 2025

7 Key Reasons Why Your Brand Should Partner with an E-commerce Enabler!

In the fast-paced digital era, every brand strives for exponential growth. However, with increased sales volume comes operational complexity, logistical challenges, and the difficulty of managing data across various sales channels.

Many successful major brands realize that attempting to address all these challenges in-house often leads to inefficiency and cost overruns. The increasingly popular strategic solution? Partnering with an E-commerce Enabler.

An E-commerce Enabler is not just a vendor; it is a strategic partner that acts as your growth ac