Tech Blog

Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success

Cricket in India isn’t just a sport, it’s a full-blown religion. So when the ICC Champions Trophy 2025 came to us with a clear goal, to increase viewership, we knew we had to think beyond the boundaries. At AnyMind Group, we built our strategy around one undeniable truth: Indian cricket fans hate missing out. They’re constantly refreshing scoreboards, dreading that they might miss the next match-winning six or a game-changing wicket. Insight: Cricket + Gaming = Untapped Potential We identified a powerful crossover, most cricket fans are also