AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of its “Commerce DX Project” in Japan, in partnership with Shopify, a leading global commerce platform.
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The project aims to support enterprises by combining Shopify’s commerce platform with AnyMind Group’s offerings for marketing and logistics to deliver more seamless integrations between direct-to-consumer (D2C), cross-border e-commerce, and physical stores. The companies will collaborate on the following areas for Japan:
- Driving education about unified commerce
To deliver greater market understanding and awareness of how enterprises can better unify commerce efforts through:
・Webinars and conferences: Joint events sharing the latest insights on unified commerce.
・Case studies: Demonstrating the value of unified commerce through real-world use cases.
・Whitepapers: In-depth coverage of sales channels, marketing, data utilization, and customer support.
- Enhancing the unified commerce approach
Using Shopify’s platform, businesses can unify the management of sales channels, including websites and mobile apps to social media and physical stores, providing real-time visibility into key metrics like channel-specific sales performance and marketing ROI.
- End-to-end e-commerce stack
With AnyMind Group’s technology stack, the entire process, from building an e-commerce website to marketing, production, and logistics, can be handled seamlessly. Businesses can rapidly launch and scale e-commerce operations with streamlined efficiency, eliminating the need for coordination with multiple specialized personnel or external partners.
- Data-driven marketing
By unifying customer data, including digital engagement and in-store purchases, businesses gain a comprehensive view of consumer behavior. This enables personalized marketing and product recommendations. Even manufacturers with minimal direct customer touchpoints can leverage these insights to identify customer needs, improve services, and develop new products.
- Global expansion support with multi-language and multi-currency capabilities
Shopify’s platform supports multiple languages and currencies. Combined with AnyMind Group’s localized APAC expertise and global logistics infrastructure, this partnership creates a seamless pathway for overseas expansion and brand growth acceleration.
Shopify is a global commerce platform powering millions of businesses in over 175 countries, and provides brands with the flexibility and scalability needed for multichannel and cross-border success, making it an ideal foundation for unified commerce in Japan. Through this partnership, AnyMind Group complements Shopify’s infrastructure by offering end-to-end technology and operations, from commerce website development and performance marketing to manufacturing and logistics optimization. Leveraging its proprietary technology stack and Asia-wide network of local subsidiaries, AnyMind Group further enables merchants to execute seamless cross-border expansion.
Recognized for its innovative commerce solutions, AnyMind Group was named “Rising Star Partner of the Year 2024” by Shopify in Japan. This strategic partnership combines the strengths of both companies, powering businesses to achieve unified commerce and accelerate global expansion.
