Press Release
E-commerce & D2C
Jan 26, 2023
Erii Chiba of AKB48 becomes February brand model for D2C fragrance brand Shefar
AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese idol group AKB48’s Erii Chiba will be the brand model of Shefar, a direct-to-consumer (D2C) fragrance brand created by Japanese model and solo artist Noah Sato. This collaboration is for a limited time from 1 February 2023 to 28 February 2023.
The new visuals for the “Shefar x ERII CHIBA ~Liela’s other stories ~” will feature Erii Chiba and will be available from 1 February 2023 on Shefar’s official online store and official social media channels.
Shefar