AnyMind Group, a BPaaS (Brand Enablement Platform-as-a-Service) company for marketing, e-commerce and digital transformation, has strengthened its footprint in the Middle East and North Africa (MENA) by onboarding three prominent content creators: Mohit Dantre, Afreen Sayyed and Dr. Eman Gamal to its creator network.
With the global creator economy valued at over $250 billion and growing rapidly in MENA, the company is enabling creators to move beyond viral trends and build sustainable digital careers, From co-creating D2C brands to leveraging AI for smarter content growth, this strategic move underscores AnyMind’s commitment to fueling the creator economy across culturally diverse and high-growth digital markets.
Central to this move is the company’s BPaaS capabilities for creators, designed to help scale reach, income, and impact. The company combines proprietary technology such as the AnyCreator app, data, and cross-functional expertise to fuel creator growth.
With this partnership, creators gain access to:
- Analytics and influencer marketing campaigns through AnyCreator – An easy-to-use app that enables creators to track analytics across social media platforms, find campaigns they want to take part in, and more.
- Video sponsorships – Open up video sponsorship opportunities by connecting with brands that align with a creator’s voice, audience and content.
- Incremental Monetization – In addition to platform revenue, creators can also increase earnings from the company’s YouTube Partner Sales partnership through more premium advertisers and demand and the ability to unlock a greater ratio of reserved advertising.
- Creative & Production Support – Access to content strategy, editing and production support, and trend insights.
- Cross-Market Expansion – Collaboration opportunities across 15+ global markets.
- Performance Analytics & Optimization – Deep-dive performance insights to optimize growth and engagement.
Dr. Eman Gamal is a KSA-based pharmacist and health coach, and creates content at the intersection of wellness, parenting, and lifestyle, reaching nearly 3 million followers across platforms. Her brand collaborations include Dyson, Apple, YSL, and GSK.
Mohit Dantre is a veteran radio host and digital personality with 72K+ followers, Mohit is known for his charismatic storytelling and brand collaborations across the UAE. On joining AnyMind’s creator network, Dantre said: “I’m absolutely thrilled to be represented by AnyMind – a team that truly understands the pulse of digital culture and empowers creators to shine. Their stellar work and passion for storytelling are inspiring, and I couldn’t be more excited for what the future holds together.”
Afreen Sayyed is a creator celebrated for her culturally resonant comedy and relatability, and commands an audience of over 350K followers across the UAE, India, and Pakistan. Sayyed said: “As a creator, I’m always looking for meaningful collaborations where my creativity can shine and connect authentically. I’m truly excited to partner with AnyMind and explore opportunities that fuel growth, impact, and creative freedom.”
Ali Tamimi, Deputy Head, Content & Creator Business, India and MENA, AnyMind Group, said: “Our MENA team is charting a new course, signing creators exclusively in the region and expanding our offerings/services to empower content creators like never before. This is a significant step in fostering deeper partnerships and unlocking unprecedented growth. We are committed to transparency and fully dedicated to our creators’ success.”
