Publisher Insights: App Store Optimization (ASO)

1. The importance of optimization to beat app competition Currently there are more than 2 million mobile applications available in the app store. How can publishers make their applications easy to find? This is one of the issues that every new application has to deal with. It's important to understand some of the methods of app marketing, and one of the most important techniques that many app developers often overlook is app store optimization (ASO). 2. So, what is ASO? As the name implies, App Store Optimization is one way of optimizing mobile