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E-commerce & D2C

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AnyMind Group powers Indonesian creator JAR Team to launch limited edition official merchandise

The second influencer D2C brand for the Indonesian market

AnyMind Group, an end-to-end commerce enablement platform for influencers, businesses, marketers and publishers, together with Indonesian social media influencer group JAR Team, have today announced that official merchandise by JAR Team has been launched.

Throughout the process of creating and launching the merchandise line, the JAR Team worked with AnyMind Group to create product concepts and designs of the merchandise line. Also, JAR Team fans were involved in choosing the final design through voting.

The product is a limited edition JAR Team Oversized T-Shirt (only 29 pieces), designed around the theme of graffiti-inspired fashion that was inspired by the energetic and youthful characteristics of JAR Team. These products can be purchased at a price of Rp. 149,000 through Shopee, Tokopedia and WhatsApp. The first 25 buyers will also get an exclusive postcard with selfies of each JAR Team member.

JAR Team was formed in January 2021 in Jakarta, and is a Generation Z group on TikTok consisting of influencers and content creators. Besides being highly popular with their fans on TikTok, JAR Team also shares their daily content as a group or individuals on their respective YouTube channels. At present, the members of JAR Team include Ifdhal RA, Kasiicun, Juyyputrii, Novan AS, Baebiiovy, Razor Fathanah, and Mardion Saputra.

Lidyawati Aurelia, Country Manager, Indonesia, said: “We are in an era where the digital economy continues to grow, and we are looking to help individuals and businesses to grow their brands at scale. The launch of the second D2C influencer brand for the Indonesian market is a form of synergy to build a brand and increase sales with all the services we offer from research, manufacturing, logistics, fulfillment, and to e-commerce development along with digital marketing and influencer marketing.”

AnyMind Group provides social media influencers and content creators with brand collaboration opportunities in Indonesia and across Asia through the AnyCreator mobile app, and various services including content production, monetization and optimization. Marketers can leverage AnyMind Group’s influencer marketing platform, AnyTag, to find, activate, manage, track and attribute influencer marketing campaigns. This is in addition to other platforms by AnyMind Group including AnyFactory for cloud manufacturing, AnyShop for e-commerce enablement, AnyLogi for logistics management, AnyManager for media monetization and growth, and AnyDigital for digital marketing.

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