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AnyMind Times: Helping enterprises go D2C, an online store for influencer merch, unboxing influencer recommendations, and more!

Your monthly round-up of what happened at AnyMind Group - July 2021 edition

We’re always looking at more and more ways to help marketers and businesses, publishers, and of course, influencers, to unlock new value in what they do. We’ve got a hattrick of case studies, some new leadership appointments, and expert insights across running a business, mobile marketing in Thailand and tackling the Cambodian market.

The past month also saw the launch of D2C for Enterprise, an offering that provides businesses of all sizes with various tools and resources to accelerate e-commerce and D2C growth.

Additionally, in a bid to help influencers showcase their own brand and products, we launched PopBox, an online retail store for influencer products, in Thailand and Japan, with further planned launches across Asia coming in the year ahead.

Read on to find out more!

Helping businesses unlock direct-to-consumer as a channel

Following the launch of AnyLogi, we are now able to roll out an end-to-end offering for businesses to go direct-to-consumer (D2C). With D2C for Enterprise, marketers, online and offline enterprises of all sizes now have various tools and resources to accelerate their e-commerce and D2C growth, including e-commerce enablement, marketing, logistics and cross-border expansion.

D2C for Enterprise

AnyMind Group launches D2C for Enterprise

July 27, 2021

Consumers can now easily shop influencer brands and products!

PopBox is an online retail store for influencers to showcase and sell their own brand and products, whilst enabling consumers to discover and purchase a variety of products from influencer brands.

Ultimately, we’re looking to create a D2C retail ecosystem for influencers and creators by connecting our suite of products to PopBox, and enable influencer merchants to navigate traditional barriers in online retail, including overcoming the need of holding product inventory and simplifying the management of product orders.

PopBox

AnyMind Group launches online retail store for influencer products, PopBox

July 30, 2021

How does AnyTag’s recommendation system work?

One of our data scientists unboxes the influencer recommendation function on AnyTag. By creating lookalike models based on automatically-generated attributes, AnyTag can recommend similar influencers to a certain selected influencer, helping marketers zoom in and identify potential high-impact influencers for campaigns.

AnyTag Lookalike function

[TechBlog] AnyTag’s lookalike modelling of influencers function

July 27, 2021

A Private Channel Network in Japan

Through this Private Channel Network (PCN), marketers can tap on creators affiliated with UUUM and AnyMind Group-owned GROVE. PCN is an invite-only environment where influencers and brands can run exclusive collaborations.

Private Channel Network UUUM AnyMind

UUUM and AnyMind Group launch Private Channel Network for Japan

July 20, 2021

New leadership appointments for HR and tech

In July, we announced three new managing director appointments into our leadership team. The new appointments are Takehiko Mizutani as MD of Human Resources, Purwa Jain as MD of Product Growth, and promotion to MD of Engineering for Koki Shibata.

AnyMind Managing Director of Human Resources, Managing Director of Engineering, Managing Director of Product Growth

AnyMind Group bolsters leadership with human resource and tech leads

July 15, 2021

How AnyTag helped power SHEIN’s growth in the Philippines

How does a fast-rising online fashion brand do influencer marketing? Here’s what SHEIN did in the Philippines!

SHEIN influencer marketing case study

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

July 30, 2021

The tale of two publisher case studies (on web and in-app)

We’ve got two publisher case studies this month from Japan. With the AnyManager platform central to our efforts in helping publishers grow, the first case study looks at how an automotive website tapped on AnyManager’s AMP feature and made several other changes to speed up their site. The second looks at the start of a mobile app’s ad monetization journey, where they just needed to handle the basics, with the rest powered through AnyManager.

Case study on improving site speed

Site speed improvement leads to Motor-Fan increasing search result volume and article clicks

July 21, 2021

case study on in-app monetisation

ANGLERS saw 4.3 times increase in revenue through in-app advertising support

July 16, 2021

AnyMind CEO on scaling the business and products

In an interview with KrASIA, Kosuke Sogo, CEO and co-founder of AnyMind Group shared about leadership lessons and styles, his co-founder and more. Separately, Sogo also penned an opinion piece on three lessons learned scaling AnyMind Group.

Kosuke Sogo KrASIA

[KrASIA – English] Zero to hundred: Kosuke Sogo, CEO of AnyMind on scaling to 13 markets in less than 5 years

July 2, 2021

Kosuke Sogo CEO e27

[e27 – English] 3 lessons from a founder who scaled his startup to 13 markets in five years

July 23, 2021

Marketing in Cambodia? Here’s what you need to know

Phearom Sok, Account Manager, Cambodia, AnyMind Group, shared with Campaign Asia about how the Cambodian market is shaping up for brands and marketers, and some great examples of campaigns run in the country.

Marketing in Cambodia

[Campaign Asia – English] Mobile, social drive marketing in Cambodia in 2021

July 7, 2021

What a spectator-less Olympic Games means for sponsors

At the start of July, it was announced that the Tokyo 2020 Olympic Games would be held without in-person spectators. Otohiko Kozutsumi, CCO and co-founder of AnyMind Group shared with The Drum on how sponsors can still engage with audiences digitally.

Marketing Olympics

[The Drum – English] Few spectators at Tokyo Olympics: how will it affect brands and sponsors?

July 9, 2021

YouTube Shorts and what it means for rivals

Punsak Limvatanayingyong, Managing Director of Creator Growth and also Thailand Country Manager for AnyMind Group, shared with Campaign Asia about what the global launch of YouTube Shorts can mean for similar platforms.

AnyMind YouTube Shorts

[Campaign Asia – English] YouTube Shorts rolls out globally: What does this mean for short video rivals?

July 13, 2021

A look at the mobile gaming industry in Thailand

In this contribution to WARC’s July Spotlight of Southeast Asia, Umamon Siriluksanaporn, who drives POKKT and AnyTag in Thailand, shares with readers what are the key trends affecting mobile gaming in Thailand and what this means for marketers.

WARC Mobile gaming Thailand

[WARC – English] Levelling up: How brand marketers can do more with and for Thailand’s mobile gamers

July 7, 2021

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