News

Scaling your social commerce game with a data-driven strategy

For content creators in 2025, the path from “content” to “commerce” has never been shorter. Social commerce has evolved from simple link-sharing into a sophisticated ecosystem where recommendations drive immediate revenue. But to truly scale, creators and brands need to understand the unique behaviors of the modern consumer.

To understand why social commerce is exploding right now, we have to look at the data. According to the Indonesia Digital Landscape 2025 report by AnyMind Group, the market has shifted dramatically toward speed and visual engageme

Blog

E-commerce & D2C

Dec 16, 2025

How AI is Reshaping E-Commerce Operations

E-commerce is growing faster than ever—yet behind the scenes, many brands are hitting the same wall: manual operations, disconnected data, and rising costs. While global e-commerce is expected to reach USD 73.47 trillion by 2030, profitability is tightening. Customer acquisition costs continue to rise, fulfillment expenses keep climbing, and manual inventory and scattered customer data continue to hinder businesses’ ability to scale.

The next era of e-commerce will not be defined by prettier storefronts or trendier branding. It will be driven by intelli

Press Release

E-commerce & D2C

Dec 16, 2025

AnyMind Group achieves Shopee Shop Partner Premium status for Q3 2025, recognized for leading Live Commerce growth in Indonesia

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has been awarded the highest-tier Shopee Shop Partner Premium certification for Q3 2025 in Indonesia. The accreditation recognizes AnyMind Group’s strong operational execution and its contribution to scaling brand performance and engagement on Shopee Live Commerce, one of the country’s most dynamic e-commerce channels.

Awarded exclusively to top-performing partners, the Shopee Shop Partner Premium status highlights excellence in operational execution, live

Blog

AnyMind Group

Dec 15, 2025

A New Chapter for Our Shenzhen Home: Office Move & Celebration!

We're incredibly excited to announce a major milestone: the new move of our Shenzhen office!

This isn't just a change of address, it's a deliberate step toward creating a space where innovation and collaboration can flourish. Every aspect of our new office has been thoughtfully crafted to support the way our teams work, create, and connect.

Our new office integrates future-oriented workplace trends with AnyMind’s core values. The entire space intelligently adapts to different work scenarios, creating an optimized environment for every

News

Press Release

Creator Growth

Dec 12, 2025

AnyMind Group awarded “Top GMV Award” for YouTube Shopping Affiliate Program 2025 in Indonesia

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has been awarded YouTube’s “Top GMV Award” for the YouTube Shopping Affiliate Program 2025 in Indonesia. The recognition highlights the company’s impact in advancing social commerce and accelerating GMV performance across its creator channels in the program.

This award reflects the company’s strong capabilities in driving the influence of creators with social commerce. AnyMind Group was selected to support the YouTube Shopping Affiliate program across

Case Study

Influencer Marketing

Dec 11, 2025

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How can a derma brand become a daily ritual Gen Z couldn’t live without? The answer didn’t lie in product claims or new ingredients. It came from redefining what skincare means in culture, and tapping into the moments Gen Z truly cares about. Cetaphil partnered with AnyMind Group to make moisturizing a seamless and essential part of Gen Z’s lifestyle.

Business Impact

The campaign delivered remarkable results:

+159% sales uplift in Q4 2024 versus Q4 2023, contributing 50% of full-year moisturizer revenue

2× household penetration in the sensitive-s