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AnyMind at IAB HK C25: Short drama, big impact, how bite-sized storytelling is reshaping global marketing

The short-form vertical video landscape is evolving at a breakneck pace, and at the forefront of this revolution is the rise of short dramas or microdramas. These engaging, serialized stories have expanded from a niche format into a significant player in global entertainment and marketing.

As a Gold Sponsor of the IABHK C25 Conference, AnyMind Group hosted the session "Short Drama, Big Impact: Bite-sized Storytelling." The discussion explored the trends, technologies, and strategies defining this new era of digital content.

Be

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AnyMind Group

Oct 24, 2025

From Southeast Asia to the Middle East: AnyMind’s Playbook for Building in a Mosaic Market

Hosted across the 22nd and 23rd of October 2025, the Tech in Asia Conference in Jakarta - one of the most significant tech events in the Indonesian archipelago - saw Indonesia and Southeast Asia’s tech industry converge for bold ideas, practical playbooks and unfiltered insights.

Speaking on a panel titled: “From deserts to deltas: How SEA and the Middle East can foster cross-regional startup ecosystems,” alongside leaders from Abu Dhabi Early Childhood Authority, Airalo and Cradle Fund, Aditya Aima, Managing Director of Growth Markets and Co-MD of Indi

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E-commerce & D2C

Oct 23, 2025

The Live Commerce Boom in Indonesia 2025: Why Brands Must Act Now

Two years ago, live streaming was mostly about entertainment. People went live to share their day, play games, or sing karaoke online. Fast forward to 2025, and live streaming has transformed into something much bigger — it has become one of the biggest revenue growth engines in e-commerce. In Indonesia, live commerce is no longer just a trend. It’s a movement. And the brands that understand how to use it now will shape the future of online retail in Southeast Asia.

According to AnyMind Live Commerce White Paper 2025, market projections indicate that

Case Study

Influencer Marketing

Oct 23, 2025

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

For over 20 years, Dove has been working to make beauty a source of confidence for every woman. Dove has redefined beauty by celebrating real women and empowering them to define beauty on their own terms. From its iconic Body Wash to its latest innovations, every product is anchored in superior care that leaves skin radiant, smooth, and deeply cared for — helping women feel confident in their own skin.

In June 2025, Dove partnered with AnyMind to launch its Friyay influencer campaign in Singapore, spotlighting Dove’s new 2-step body care regimen, the

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AnyMind Group

Oct 21, 2025

Diwali 2025 at AnyMind: A Celebration of Light, Laughter, and Team Spirit

This Diwali in our India office felt a little different in the best way. It wasn’t just lights or decorations, but that real buzz that happens when people just want to be together and enjoy the moment.

The chaat counter was a total hit. Seriously, who can resist pani puri? It quickly became the corner where people gathered, grabbed a bite, and ended up chatting way longer than they planned. The smell alone was enough to pull everyone in.

Tambola came next, and the room filled with cheers, groans, and a lot of teasing when some

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AnyMind Group

Oct 21, 2025

Unlock Growth: Your Guide to Indonesia’s Digital Market

Indonesia's digital economy is a vibrant, complex landscape. With a mobile-first population and a rapidly growing market, brands must adapt to a consumer journey that spans countless touchpoints, from social media to e-commerce. To succeed, understanding this new path to purchase is essential.

A recent report, "Indonesia Digital Landscape 2025," sheds light on these evolving trends, offering a data-driven look at how to effectively engage with Indonesian consumers. Here are the key takeaways for marketers and businesses aiming to capture the hearts

Influencer Marketing

Oct 13, 2025

News

AnyMind at IAB HK C25: Short drama, big impact, how bite-sized storytelling is reshaping global marketing

From Southeast Asia to the Middle East: AnyMind’s Playbook for Building in a Mosaic Market

The Live Commerce Boom in Indonesia 2025: Why Brands Must Act Now

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

Diwali 2025 at AnyMind: A Celebration of Light, Laughter, and Team Spirit

Unlock Growth: Your Guide to Indonesia’s Digital Market

From Southeast Asia to the Middle East: AnyMind’s Playbook for Building in a Mosaic Market

The Live Commerce Boom in Indonesia 2025: Why Brands Must Act Now

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

Diwali 2025 at AnyMind: A Celebration of Light, Laughter, and Team Spirit

Unlock Growth: Your Guide to Indonesia’s Digital Market

Dubai : Xiaohongshu Expansion Playbook

AnyMind Group ranks 6th out of 48,000 companies at the ONE CAREER Job Hunting Review Awards 2025

AnyMind Group completes acquisition of NADESIKO, renames the acquired company NADESHIKO Beauty

AnyMind Group shares insights at “From Follower to Influencer 2025” Empowering True employees to become authentic corporate KOLs

AnyLive Forward: Elevating AI Live Streaming with AI Creator Avatar

54% of Malaysians prefer to engage with influencer-led short videos when discovering new brands, according to AnyMind Group’s Malaysia Digital Landscape 2025 Report

Wings Group taps on AnyMind Group to boost influencer marketing efforts in Indonesia

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