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AnyMind Times: What’s next for influencer marketing, Campaign Asia’s Tech MVP 2021, new features on AnyManager and more!

Your monthly round-up of what happened at AnyMind Group - May edition

We’re back with the May 2021 edition of AnyMind Times, this time taking a look at some of the biggest happenings across the company. This month, we saw a new Tech MVP crowned by Campaign Asia, an insightful read into the next stage of influencer marketing by Kosuke Sogo, CEO and co-founder of AnyMind Group, and so much more.

Enhanced capabilities and features on AnyManager
More influencer D2C brand launches in Japan
We spoke to Aza, product manager of AnyFactory and AnyDigital
Tech blog updates
Kosuke Sogo, CEO of AnyMind Group, on what’s next for influencer marketing
Campaign Asia’s Tech MVP 2021: Ryuji Takemoto, AnyMind Group

Enhanced capabilities and features on AnyManager
We launched new features on our publisher growth platform, AnyManager, to enable web publishers to tap on opportunities on mobile devices, and app publishers to access key analytics features including app store analytics along with AnySDK, a single SDK to receive ad requests from major partnered mobile demand platforms.

AnyMind Group enhances mobile capabilities for mobile and web publishers on AnyManager

More influencer D2C brand launches in Japan
In May, we announced the launch of another three influencer D2C brands in Japan: Muscle Grill’s SPICEBOX, Myuu’s MUSE and Yutasena’s KISAMARA. AnyMind Group provided tools and support for these influencers to launch their brands, including the use of AnyFactory for cloud manufacturing and AnyShop for e-commerce enablement.

Muscle Grill, a YouTube channel for people who love working out and food, launches its first lifestyle brand, SPICEBOX, through AnyMind Group

Junior high school YouTube personality, Myuu, joins GROVE and launches MUSE, a D2C lifestyle brand for teens

After receiving overwhelming demand for pre-sale items, Yutasena’s apparel brand, KISAMARA, launches a new lineup of 9 items

We spoke to Aza, product manager of AnyFactory and AnyDigital
In another edition of our #AnyMindJourney Sessions series, we speak to Aza, who shares about his journey from working on AnyMind University (our internal learning platform) to AnyFactory (primarily) and AnyDigital. Check out the interview below!

#AnyMindJourney Sessions: Aza. Z, Senior Product Manager, Product Development

Tech blog updates
The spotlight on our tech blog is on AnyManager and AnyTag/AnyCreator this month! For AnyManager, our product manager shares about consolidating AnyManager’s various ad serving services, with different services used in different regions, into a single platform.

The post from Koki Shibata, head of engineers at AnyMind Group, takes a look at how we rebuilt the infrastructure of the AnyTag platform (formerly known as CastingAsia), and how the current team is set up to quickly ship features for both AnyTag and AnyCreator.

Development of global ad serving service on AnyManager that supports the monetization of online properties

Learnings from AnyTag and AnyCreator product development and building a scalable team

Kosuke Sogo, CEO of AnyMind Group, on what’s next for influencer marketing
This month, Kosuke Sogo shares about what the next step for influencer marketing will look like. Read it through the link below:

[External link] What’s next for influencer marketing?

Campaign Asia’s Tech MVP 2021: Ryuji Takemoto, AnyMind Group
Ryuji Takemoto, Managing Director of Product Development, was awarded by marketing and advertising media, Campaign Asia, as a Tech MVP of 2021. Read more about this award below.

[External link] Tech MVP 2021: Ryuji Takemoto, AnyMind Group

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