AnyManager is a platform that provides users with functionality that improves the value of an online property, including the integration and analysis of website, app and e-commerce data, monetization, improvement of user engagement through features such as push notifications, speed improvement and construction of PWA, AMP and e-commerce sites.
In this article, I will share more about the challenges we faced from a business perspective and the technical aspects of the ad serving service, which is one of the functions provided by AnyManager.
■ The importance of this ad serving service and the problems we faced
– The type of advertisements that should be distributed. – The type of format and location that should be used.
Tapping on the collective knowledge from the Publisher Growth (PG) team for the type of ads to serve to publishers, and leveraging on the knowledge from being a Google Certified Publishing Partner, we’re able to build on the resources for this subject.
■ Each market had implemented its own ad serving service
The basic concept of non-engineers being able to configure settings for ads, is the same for each of the four services, but the supported ad formats, infrastructure of the system used (in terms of database, one service used a relational database, another uses NoSQL, and so on), and the flow of implementing ad serving services were all different. As it was, adding a new function or feature would mean development on multiple systems, which was highly inefficient and unrealistic. Therefore, we decided to develop a single system that covered as much as possible from each of the four systems. To do this, we startedby identifying what each service could and could not do, the advantages and disadvantages of infrastructure configuration, and the differences in the setting interfaces.
Administration screen of the ad serving service that was used internally in Japan
Administrative screen of the ad serving service that was used internally in Southeast Asia
■ Centralization of ad serving services
In order to identify the key functions of ad serving functions available in each market, we interviewed our engineers who were involved in the development of each service as well as the customer-facing members who were using the services, and redefined what requirements should be met in a consolidated service, with the Product Manager taking the lead.
Based on the feedback, the functions provided by all the ad serving services were within the range that could be incorporated into a single, consolidated service for all markets.
There were also many cases where functions that were provided in only one market were useful for another market, which increased the importance to develop a single, consolidated service from a business perspective.
In the initial release stage, we developed and released the system that had a minimum common denominator of functions, and gradually bulked up the functions. Now, the system is upwardly compatible with all ad serving services in terms of functionality.
■ Technical aspects
Due to the nature of the ad serving service, it was necessary to have an infrastructure that could handle a large number of requests in a stable manner, and in the event that a bug occurred due to some configuration change, it was necessary to be able to immediately recover the serving setting to the previous ones before trying to figure out the cause.
Infrastructure configuration of the ad serving service
■ The renewed ad serving service
With the renewal of AnyManager’s ad serving service, users in all locations are now using the same system and there are a few immediate benefits:
– When a new function is developed, it can be released to all locations and users immediately, – Troubleshooting can now be handled by a single team, – resulting in easier maintenance.
and many other benefits. Although some users have not completed the migration to the new system and are still using the old system for ad serving, the overall migration has been speedy, and we were able to completely shut down one of the old systems just the other day.
As a platform, AnyManager is not just used for ad serving and site monetization but also contains other functionality such as site improvements through PWA and AMP enablement, user engagement, speed optimization, 3rd-party integrations such as Google Analytics, ad verification, viewability and brand safety tools and more.
AnyMind Group is developing various products including AnyManager and more, and we are hiring more product managers and engineers. If you are interested, please visit the following page and select “Product Development.”
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