E-commerce & D2C
Dec 16, 2021
D2C brand “miour” by Mio Sakuma sells out within one minute of pre-sales starting
AnyMind Group, an end-to-end commerce enablement platform, together with Japanese influencer and beauty body researcher Mio Sakuma, launched Sakuma’s direct-to-consumer brand “miour” on Saturday, 11 December 2021. A limited number of items were released for pre-sale, during a virtual event streamed live on YouTube, with more than 4,000 users accessing the official online store. THe product was sold out in less than a minute after it went on sale.
The Essential Night Bra, which was so well received during the pre-sale, will go on sale to the gene