Report
Influencer Marketing
Jan 18, 2022
2022 influencer marketing report for the Philippines
The Philippines continues to grow as a market for influencer marketing, with a highly-social population that is mobile-first and sports a high social media usage penetration rate.
In this report, we look at the hottest influencer verticals in the Philippines, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in the Philippines in terms of platforms, influencer categories and median engagement rates.
Our objective
