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TV Asahi’s Anime Insider Japan taps on AnyCreator to grow overseas audiences

The project centers around the overseas distribution of Japanese anime culture by TV Asahi

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it will be supporting TV Asahi Corporation in their overseas YouTube channel venture, Anime Insider Japan. Anime Insider Japan will tap on AnyMind Group’s platforms such as AnyCreator, to reach and grow overseas audiences.

Post-COVID-19, there has been a resurgence in inbound demand to Japan from overseas and renewed interest in Japanese cuisine and cultural events. In addition to such demand, Japanese pop culture including anime, manga, video games, and J-pop continues to attract global attention.

The Ministry of Internal Affairs and Communications aims to increase Japan’s overseas sales of broadcasting content by 1.5 times by 2025 in comparison to 2022, and is actively promoting the overseas expansion of broadcasting content. The overseas export value of broadcasting content in the fiscal year 2021 amounted to approximately 655.6 billion yen.

TV Asahi has been advancing its overseas expansion, such as the distribution of broadcast programs over the internet. Leveraging AnyMind Group’s achievements and expertise in supporting video content primarily through platforms like AnyCreator for influencer marketing, the company is now embarking on supporting the operation of TV Asahi’s overseas YouTube channel, Anime Insider Japan.

AnyMind Group will support TV Asahi Corporation for the operation of overseas channels, Anime Insider Japan, foreign language translation:

  • Operation of Overseas Channels: Through AnyCreator, Anime Insider Japan is able to analyze metrics for SEO optimization, user behavior analysis, and impression growth for YouTube and other video distribution platforms.
  • Foreign Language Translation: Translate Japanese-specific expressions into suitable languages (English, Spanish, Korean, Thai, Vietnamese, etc.) and create subtitle captions.

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