Case Study
Influencer Marketing
Jul 28, 2023
Tri taps on AnyTag to run Generasi Happy campaign in Indonesia
Background Tri is an Indonesian telecommunication company and part of Indosat OoredooHutchison, which is Indonesia's second-largest network. Tri's product and digital ecosystem caters to Gen Z, empowering them to pursue their passions and take action in the digital world. “Generasi Happy” by Tri is a massive 360-degree brand activation campaign, both on-ground and online, that invites prominent global and local leaders who have built their careers and reputation in the digital world across diverse interests. The campaign aims to share knowledge and e
