News

Instagram leads in engagement rate for influencer marketing content, most favored by Hong Kong KOLs; high-potential for lifestyle content, trend for influencers to use multiple social media platforms

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today released the 2021 version of its Hong Kong-focused influencer marketing report in a bid to assist brands and influencers in Hong Kong to make better decisions about influencer marketing.

WIth data obtained from the company’s influencer marketing platform, AnyTag, the report looks at the most popular content themes of influencers in Hong Kong, the most popular social media platforms used by influencers, and more, and highlights several trends

Press Release

Product Update

Oct 29, 2021

AnyMind Group begins testing of supply chain tracking through AnyFactory

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced that it is testing greater trackability of individual items throughout the manufacturing process through cloud manufacturing platform, AnyFactory. AnyMind Group will work with Fukushokukoubou Ito, an apparel manufacturer based in Japan, and upon further improvements, will expand its deployment to other manufacturers in AnyMind Group’s factory network across Asia to enable optimization of production processes and trackability of items.

Press Release

E-commerce & D2C

Oct 28, 2021

AnyMind Group powers Japanese live-streamer Momochi to launch live commerce apparel brand Lil Ambition

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced that the company has supported Japanese Gen Z live-streamer, Momoko Ushie (Momochi), for the end-to-end enablement of her apparel brand, Lil Ambition. Product sales on the Lil Ambition official online store will start at 8:30 PM (Japan Standard Time) on 27 November 2021.

Through AnyMind Group, Momochi was able to tap on various platforms including AnyFactory, AnyShop and AnyLogi to create and launch her brand, for brand and product

Press Release

AnyMind Group

Oct 26, 2021

Endeavor selects Kosuke Sogo and AnyMind Group to join the Endeavor network

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, and the company’s CEO and co-founder, Kosuke Sogo, have been selected by Endeavor, the world’s leading community of high-impact entrepreneurs, to join Endeavor’s prestigious network of entrepreneurs as part of its 20th Virtual International Selection Panel.

Kosuke Sogo and AnyMind Group were selected together with 11 other entrepreneurs leading six other companies, including companies from the Philippines, Indonesia, Brazil, the United States, Italy, an

Press Release

E-commerce & D2C

Oct 22, 2021

AnyMind Group empowers Japanese top yoga Youtube creator B-life to launch yoga and fitness wear

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced that top Japanese yoga YouTube channel, B-life, will start selling yoga and fitness wear. By using AnyMind Group’s direct-to-consumer (D2C) products, B-life was able to create and sell this line of yoga wear on its official online store from 23 October 2021 at 10:30 am.

B-life official online store：https://shop.b-life.style/

B-life official YouTube：https://www.youtube.com/channel/UCd0pUnH7i5CM-Y8xRe7cZVg

B-life official Insta

Press Release

Influencer Marketing

Oct 21, 2021

Taiwan influencer marketing report: Fashion & beauty, FMCG and home appliance brands invested the most in influencer marketing; Instagram most-favored platform for campaigns

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today released a report that provides a market overview of influencer marketing in Taiwan for 2021, for marketers to make increasingly informed decisions on influencer marketing in Taiwan. The report looks at areas such as most-popular influencer verticals for content, social media platform usage by influencers, and key trends around influencer marketing in Taiwan. Data was obtained from the company's influencer marketing platform, AnyTag, and is an exte