AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today announced that top Japanese yoga YouTube channel, B-life, will start selling yoga and fitness wear. By using AnyMind Group’s direct-to-consumer (D2C) products, B-life was able to create and sell this line of yoga wear on its official online store from 23 October 2021 at 10:30 am.
B-life official online store：https://shop.b-life.style/ B-life official YouTube：https://www.youtube.com/channel/UCd0pUnH7i5CM-Y8xRe7cZVg B-life official Instagram：https://www.instagram.com/blifetokyo/ B-life official Twitter：https://twitter.com/blifetokyo B-life official Facebookk：https://www.facebook.com/blifetokyo/
B-life (https://www.youtube.com/c/BlifeTokyo) is one of the top yoga YouTube channels in Japan with over 1.45 million subscribers and 327 million views, and was created by Mariko, a yoga instructor. B-life provides originally created yoga programs based on Mariko’s experience in yoga, fitness, ballet, and balletton. B-life will begin selling six types of wear that are ideal for yoga and fitness.
This line of yoga and fitness wear was created to have characteristics that include yoga and fitness wear that is comfortable and suitable for yoga and fitness at home, and is also designed for presentable and casual going-out wear, such as travelling to a yoga studio. This product was planned and designed together with a designer specializing in yoga wear, and was created using carefully selected fabrics that are smooth to the touch and stretchy.
By tapping on AnyFactory and AnyShop, AnyMind Group provided comprehensive support for planning, design, production, and matching with appropriate factories, along with e-commerce store build leading to the launch of the products.
Product Summary
Items can be purchased individually or as a set
B-life Prime Set Up (Tank)
B-life Prime Set Up(Tank)
(left) B-life Prime Tank (right) B-life Seamless Leggings
Set Purchase: B-life Prime Set Up (Tank) *Top photo Price：¥19,500（tax inclusive） Set includes: ・B-life Prime Tank 1 item ・B-life Seamless Leggings 1 item
Single Purchase: B-life Prime Tank *Bottom left photo Size: SM / ML Color: Jay Blue / Silver Gray Price：¥9,800（tax inclusive） Product Features ・Unique pattern that makes you look more stylish ・A design that does not expose the bust area ・Two crossed shoulder straps for a beautiful back view
Single Purchase: B-life Seamless Leggings *Bottom right photo Size: SM / ML Color: Jay Blue / Silver Gray Price: ¥11,200（tax inclusive） Product Features ・High quality fabric that conforms to the body and is easy to put on and take off ・Unique pattern for easy movement and style ・Nuanced colors that are easy to match with a variety of clothing
B-life Prime Set Up (Bra top)
(Left) B-life Prime Bra Top (Right) B-life Seamless Leggings
Set Purchase: B-life Prime Set Up (Bra top) Price: ¥18,500（tax inclusive） Set includes: ・B-life Prime Bra top 1 item ・B-life Seamless Leggings 1 item
Single Purchase: B-life Prime Bra Top *Left photo Size: SM / ML Color: Jay Blue / Silver Gray Prive：¥8,800（tax inclusive） Product Features ・Stretchable fabric for firm support ・Neck design for a flattering décolleté ・Comes with removable bra pads
Single Purchase: B-life Seamless Leggings *Right Photo Size: SM / ML Color: Jay Blue / Silver Gray Price: ¥11,200（tax inclusive） Product Features ・High quality fabric that conforms to the body and is easy to put on and take off ・Unique pattern for easy movement and style ・Nuanced colors that are easy to match with a variety of clothing
B-life Relax Set Up (French Sleeve Shirt)
B-life Relax Set Up (French Sleeve Shirt)
(Left) B-life French Sleeve Shirt (Right) B-life Relax Gathered Pants
Set Purchase: B-life Relax Set Up (French Sleeve Shirt) *Top photo Price: ¥19,000（tax inclusive） Set includes: ・B-life French Sleeve Shirt 1 item ・B-life Relax Gathered Pants 1 item
Single Purchase: B-life French Sleeve Shirt *Bottom left photo Size: F Color: Lilac / Pearl gray Price: ¥9,200（tax inclusive） Product Features ・Smooth fabric for a comfortable feel and fit ・No sagging around the sleeves, ideal for yoga at home ・Length that covers the hips for a secure fit ・Machine washable for easy aftercare
Single Purchase: B-life Relax Gathered Pants *Bottom right photo Size: F Color: Lilac / Pearl gray Price: ¥11,200（tax inclusive） Product Features ・Smooth fabric for a comfortable feel and fit ・Loose elastic waistband and adjustable ties ・Easy to use pockets on both sides ・Machine washable for easy aftercare
B-life Relax Set Up (Middle Sleeve Shirt)
B-life Relax Set Up (Middle Sleeve Shirt)
(Left) B-life Middle Sleeve Shirt (Right) B-life Relax Gathered Pants
Set Purchase: B-life Relax Set Up (Middle Sleeve Shirt) *Top photo Price: ¥19,500（tax inclusive） Set includes: ・B-life Middle Sleeve Shirt 1 item ・B-life Relax Gathered Pants 1 item
Single Purchase: B-life Middle Sleeve Shirt ※Bottom left photo Size: F Color: Lilac / Pearl gray Price: ¥9,800（tax inclusive） Product Features ・Smooth fabric that is particular about touch and comfort ・Elegant and feminine design with moderate drape ・Machine washable for easy aftercare
Single Purchase: B-life Relax Gathered Pants *Bottom right photo Size: F Color: Liac / Pearl gray Price: ¥11,200（tax inclusive） Product Features ・Smooth fabric for a comfortable feel and fit ・Loose elastic waistband and adjustable ties ・Easy to use pockets on both sides ・Machine washable for easy aftercare
Comments from B-life
The new B-life yoga wear has been designed by a wonderful designer who is well versed in fashion and yoga, and is manufactured in a domestic factory to a very high quality.
It is a very comfortable and stylish yoga wear, so if you are always doing yoga at home, I recommend you give it to yourself as a gift to continue your yoga practice. I hope that many people will wear this new product.
I wish you all a happy and beautiful life, and I hope you will continue to make yoga a habit.
About B-Life
B-life / Mariko Born in Chiba Prefecture. B-life instructor. She gave birth to her first child in September 2015 and her second child in March 2021. She started classical ballet at the age of 9. She joined the NBA Ballet Company and has performed on many stages including the Japan Ballet Association. After leaving the ballet company, she worked as a ballet teacher and obtained various certifications in yoga and fitness, and became an instructor. At B-life, she uses her experience to offer completely original programs in yoga, fitness, ballet, and balleton, which have gained the support of many viewers.
B-life / Tomoya In 2004, he went to Canada to study global business and English with the aim of reviving his career. In 2004, he went to Canada alone to study global business and English, aiming to rebuild his fortunes. It was also here that he first encountered yoga, which led him to start practicing it. With his wife Mariko, who is also a yoga instructor, he launched the YouTube channel B-life, a multi-creator who handles everything from management to filming, editing, and planning.
