News

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Background

Tri is an Indonesian telecommunication company and part of Indosat OoredooHutchison, which is Indonesia's second-largest network. Tri's product and digital ecosystem caters to Gen Z, empowering them to pursue their passions and take action in the digital world.

“Generasi Happy” by Tri is a massive 360-degree brand activation campaign, both on-ground and online, that invites prominent global and local leaders who have built their careers and reputation in the digital world across diverse interests. The campaign aims to share knowledge and e

Case Study

Publisher Growth

Jul 24, 2023

Mager Game Achieves 50% Revenue Increase with AnyManager SDK

Background

Mager Game Penghasil Uang is an app for users to earn money and withdraw funds simply by playing available games within the app.

Problem Statement

For Mager Game, the main challenge before working with AnyMind Group was the lack of dedicated consultants available for direct discussions regarding application development, both technically and theoretically. There was also a need to increase its revenue, as it was only monetized using AdMob.

Strategy

As a GCPP company, AnyMind Group was able to provide support, including account managers

Case Study

Influencer Marketing

Jun 30, 2023

How Dentsu Digital does data-driven influencer marketing with AnyTag

Dentsu Digital is one of the largest integrated digital firms in Japan, providing services such as the planning and execution of next-generation marketing strategies using data and technology, designing and building platforms that serve as the foundation for these strategies, and digital transformation consulting to support business innovation for their clients.

In the influencer marketing space, Dentsu Digital taps on AnyMind Group’s influencer marketing platform, AnyTag, to propose comprehensive marketing strategies to their brand customers, activa

Case Study

Publisher Growth

May 23, 2023

How this news app publisher increased eCPM by 85% without increasing inventory or SDKs

Background

When app publishers look to monetize users, apart from having foundational knowledge about user monetization, the most common problems that they encounter are having limited engineering resources, the inability to process or maintain advertising demand in real-time, and keeping up with the latest advertising technology. AnyMind Group’s offerings for publishers look to solve just that, and more - providing publishers with in-market expertise and resources for user monetization and app growth strategies. In addition, publishers also leverage on

Case Study

Publisher Growth

May 10, 2023

AnyMind Group helps to increase KataData’s revenue by 78% through AnyManager

Background

Founded on April 1, 2012 in Jakarta, Indonesia. Katadata presents in-depth news, information, data, and research results. News and information are not only presented in text form but in visual form as well.

Problem Statement

The two main challenges faced by the publisher are [1] increasing the number of pageviews with the adoption of technology, especially for the editorial team, [2] increasing specifically for programmatic.

Strategy

Using AnyManager’s push notification feature, the editorial team is able to schedule content to be pus

Case Study

E-commerce & D2C

May 2, 2023

Indian apparel brand Fabnest begins next-gen commerce journey with AnyMind Group

Fabnest is one of India’s fastest-growing homegrown labels, providing a variety of ethnic, western and lounge apparel for women. The brand’s founders, Divam and Aditi, started out with a vision to create supreme quality clothing at affordable prices. Fabnest is also big on CSR, with a range of measures in place to benefit the social and environmental spheres.

The brand has been successfully selling through e-commerce marketplaces for the past seven years, but decided it was time to expand to a direct-to-consumer (D2C) model, which provides Fabnest wi