News

Case Study

Digital Marketing

Jun 24, 2020

Canon leverages on AdAsia solutions to capture audience excitement through sequential storytelling and vertical video

Background



Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8%

Case Study

E-commerce & D2C

Jun 5, 2020

Helping Thai influencer Nisamanee Nutt to create and launch lifestyle brand, Land of N

In June 2020, Thai influencer Nisamanee Nutt launched her lifestyle brand, Land of N. Through platforms and solutions offered by AnyMind Group, including AnyFactory and AnyShop, the brand and products were carefully curated and produced by the influencer, with the influencer's original style imprinted onto each product.



With AnyFactory enabling the cloud creation of products from manufacturers across the region, and AnyShop enabling e-commerce infrastructure, AnyMind Group was able to equip Nisamanee Nutt with the right business infrastructure to oper

Case Study

Digital Marketing

May 20, 2020

Red Bull leverages on PMPs to promote “Red Bull White Edition”

.wrapper_detail{

padding: 0 36px 0 0 ;

display: flex;

justify-content: space-between;

align-items: center;

}

.box_logo{

width: 400px;

display: flex;

justify-content: space-between;

align-items: center;

}

.logo{

width: 46%;

}

@media screen and (max-width: 1000px) {

.article{

width: 100%;

}

.wrapper_detail{

display: block;

padding: 0 0;

justify-content: center;

}

.box_logo{

width: 100%;

justify-content: center;

}

.logo{

width: 184px;

}

}

@media screen and (max-width: 375px) {

.box{

width: 46%;

}

}



With today’s digit

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---









A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Dec 27, 2019

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and