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CastingAsia launches CPA and CPC capabilities for influencer marketing

Press Release

Influencer Marketing

Sep 4, 2019

CastingAsia launches CPA and CPC capabilities for influencer marketing

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has today announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business. Through the platform, marketers can now activate, manage, track and payout CPA- and CPC-modeled influencer marketing campaigns, in addition to or alongside other existing influencer marketing campaign models including