News

[Tech Blog] Challenges on DOOH(Digital out-of-home) Product

Hello. I'm Shibata, the manager of the Engineering Team at AnyMind Group.

In this article, I would like to share with you the challenges we are facing in our digital out-of-home (DOOH) product.

Launched last year, we are providing DOOH advertisements together with ANA Trading at Haneda Airport, and AnyMind is in charge of software development/operation.

Before going into the issues, I will share more about the configuration of this system and the technology used.

First of all, regarding the configuration, this platform is a one-stop system that

Blog

Digital Marketing

Dec 23, 2020

What can marketers look forward to in 2021

Many of us would hold back from making predictions for 2021, just because of how the year 2020 turned out. At the start of the year, I could not have predicted that I would have the chance to spend every night with my family for eight months, which has been rare since Sogo and I started the business back in 2016.

However, there are several key trends around Asia that deserve more attention from marketers, and there are even more opportunities to capitalise for brand and business growth.

One of our values is to “Be Bold”, and I’ll be bold by making some

Event

Digital Marketing

Aug 11, 2020

Making PMPs Work and Best Practice Insights

Join our publisher team as we embark on a webinar that takes you through the perspective of the supply side - valuable information to those working in agency trading desks - to better understand how it works on the other side and what works best in activating PMPs deals.

Agenda:

• How to make PMPs work

• What is the best kind of set up you should ask for from your supply partner

• What type of deal to select in which situation

• When is it best to have an audience selection and when is it best to choose contextual placements

• How can you best w

Blog

Digital Marketing

Aug 7, 2020

[Post event report] PLAZMA12: Building the first, truly-unified, omni-channel marketing platform in Thailand and SEA

In July, AnyMind Group took part in Treasure Data’s PLAZMA12: Data Saves The World“?”, an annual online event looking at digital transformation and data. Together with Thailand’s Rabbit Data, AnyMind Group spoke on the topic of “Building the first, truly-unified, omnichannel marketing platform in Thailand and SEA”.

Thailand is emerging as one of the fastest-growing digital markets in APAC with consumers seamlessly shifting between mediums to consume digital content as well as conducting retail, travel and other transactions across a whole range of dig

Event

Digital Marketing

Jul 23, 2020

AdSense – The Complete Book of Knowledge

The Coronavirus pandemic has caused a considerable drop in advertising spending. Many publishers have been suffering big drops in ad revenue & CPM. Besides that, strict policies from Google such as confirmed clicks are having a bad impact on ad performance.

Managing ad monetization and creating content at the same time is not an easy job. Since there’s no official course or school for publishers, it takes a lot of time to have a deep understanding of this industry. Therefore, we would like to share all our knowledge and experience of AdSense in the up

Press Release

Digital Marketing

Jun 25, 2020

AnyMind Group launches Deal Discovery through AdAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of Deal Discovery, a self-serve tool that enables advertisers and agencies to find and curate display and video advertising inventory, and set up private marketplace (PMP) deals through the AdAsia Premium Marketplace.

With Deal Discovery, advertisers can now directly tap into programmatic guaranteed and programmatic direct deals through AdAsia’s 1,200 publisher partners that are serving a combined 118 billion