News

AdSense – The Complete Book of Knowledge

The Coronavirus pandemic has caused a considerable drop in advertising spending. Many publishers have been suffering big drops in ad revenue & CPM. Besides that, strict policies from Google such as confirmed clicks are having a bad impact on ad performance.

Managing ad monetization and creating content at the same time is not an easy job. Since there’s no official course or school for publishers, it takes a lot of time to have a deep understanding of this industry. Therefore, we would like to share all our knowledge and experience of AdSense in the up

Press Release

Digital Marketing

Jun 25, 2020

AnyMind Group launches Deal Discovery through AdAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of Deal Discovery, a self-serve tool that enables advertisers and agencies to find and curate display and video advertising inventory, and set up private marketplace (PMP) deals through the AdAsia Premium Marketplace.

With Deal Discovery, advertisers can now directly tap into programmatic guaranteed and programmatic direct deals through AdAsia’s 1,200 publisher partners that are serving a combined 118 billion

Case Study

Digital Marketing

Jun 24, 2020

Canon leverages on AdAsia solutions to capture audience excitement through sequential storytelling and vertical video

Background

Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8%

Announcement

Digital Marketing

Jun 8, 2020

[Thai] Webinar: Empowering the Effectiveness of Video Ads

Video advertising is becoming one of the most important parts of the modern marketer's arsenal, with improved infrastructure, greater user familiarity and proven audience impact driving the growth of video ads. In this vein, marketers need to find ways to maximize the effectiveness of video advertising to reach the right audience by using the right tools for success.

This webinar aims to dive into how the digital media landscape is shaping up, what are the various video advertising options for marketers today, and look at several success cases and bes

Case Study

Digital Marketing

May 20, 2020

Red Bull leverages on PMPs to promote “Red Bull White Edition”

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With today’s digit

Announcement

Digital Marketing

Mar 12, 2020

AdAsia and Adloox presents: The marketer’s guide to localization, quality and safety in Asia

Come along and join AdAsia and Adloox for our first ever co-hosted webinar, as we take you on a journey through the intricacies of the online advertising and media landscape of Asia.

We will be examining various markets in Asia, and how localization plays a huge part in driving online advertising that actually works for the region. We'll also look at brand safety and localization, and some interesting publishers for the region.

Additionally, Asia remains the world’s most vulnerable region for ad fraud, but still holds the mantle of the region with