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Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Background

SIANG.APATOhas built a strong presence in the home and pet-care market, consistently creating highly recognizable products through design and IP collaborations. This campaign marks the brand’s second partnership with AnyMind, further deepening cooperation based on prior successful results.

In the previous collaboration, the brand promoted its cat-scratch productusing the APM standard ad format. This time, to celebrate the 45th anniversary of the Penguin Family IP, SIANG.APATO launched a co-branded product line and sought to amplify the IP

Press Release

Digital Marketing

Dec 8, 2025

AnyMind Group secures five major wins at Maddies Awards 2025

AnyMind Group, a leading end-to-end commerce enablement company, delivered a standout performance at the Maddies Awards 2025, earning five major wins across creativity, technology, and mobile-first innovation categories. The achievements reflect AnyMind Group’s continued momentum in India’s rapidly evolving mobile marketing landscape, where brands increasingly demand integrated, insight-led, and performance-driven solutions.

Held on December 2nd, 2025, the Maddies Awards, organized by Exchange4Media, remain one of the region’s most competitive p

Blog

Digital Marketing

Dec 2, 2025

Exploring the Future of Advertising in the “Mobile Gaming” Era with AnyMind at Adman Awards & Symposium 2025

Gaming is no longer just about playing. It has become an integral part of daily life and a massive marketing opportunity. Recently, AnyMind Group had the honor of joining a panel discussion at Thailand’s premier advertising event, Adman Awards & Symposium 2025, held under the theme “The Future of Advertising is Humanity” and organized by the Advertising Association of Thailand (AAT).

Umamont Sirilaksanaporn, Vice President of Influencer Marketing at POKKT, led the team alongside leading brand partners such as Tao Kae Noi and True Corporation to sha

Press Release

Digital Marketing

Nov 26, 2025

AnyMind Group secures wins at SMARTIES™ Philippines 2025

MANILA, Philippines – 25 November 2025 –

AnyMind Group [TSE:5027],

a BPaaS company for marketing, e-commerce, and digital transformation, has today announced that it has been awarded bronze for the

“Gaming, Gamification & E-Sports” category and the “Brand Experience” category at the

MMA SMARTIES™ Awards Philippines 2025.

The awards recognize companies that have demonstrated outstanding innovation and technological excellence in driving effective business growth.

This recognition follows a strong track record in recent year

Blog

Digital Marketing

Nov 19, 2025

Navigating Indonesia’s Digital Maze: A Guide to the New Consumer Journey

Indonesia's digital economy is a powerhouse—a rapidly growing and vibrant landscape. But for brands, this growth has created a new challenge: fragmentation. Consumers now engage with brands across a complex web of social media, marketplaces, D2C sites, and live commerce, making the path to purchase more complicated than ever.

The old marketing funnel is evolving. To win, brands must understand how today's hyperconnected Indonesian consumer discovers, evaluates, and buys. Based on the "Indonesia Digital Landscape 2025" report, here is a clear, data-d

Press Release

Digital Marketing

Nov 7, 2025

AnyMind Group and InQognito Insights unveil “Beyond Panels” at ESOMAR Trends Horizon 2025

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, together with InQognito Insights, today announced the presentation of their latest research paper titled

“Beyond Panels: Unlocking Consumer and Brand Insights through In-Game Audiences” at the ESOMAR Trends Horizon 2025 event taking place on November 5–6 in Washington, D.C.

ESOMAR is the world's leading association for insights, analytics, and data professionals, representing over 5,000 members across 130+ countries. Its global events, such as Trends Horizon