News

Award-Winning Engagement: How POKKT Powered the “KFC The Box X PUBG” Campaign’s Success

In today's competitive digital landscape, brands must innovate to capture consumer attention. KFC Thailand recognized this need and partnered with AnyMind Group to leverage the company’s expertise in crafting engaging digital experiences. The resulting "KFC The Box X PUBG" campaign, a collaboration with the global gaming phenomenon PUBG Mobile, not only successfully drove awareness for a limited-time, but also garnered industry recognition, earning a Silver award in the Gaming, Gamification & E-Sports category at the MMA SMARTIES Thailand 2024. This

Case Study

Digital Marketing

Apr 10, 2025

Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success

Cricket in India isn’t just a sport, it’s a full-blown religion. So when the ICC Champions Trophy 2025 came to us with a clear goal, to increase viewership, we knew we had to think beyond the boundaries.

At AnyMind Group, we built our strategy around one undeniable truth: Indian cricket fans hate missing out. They’re constantly refreshing scoreboards, dreading that they might miss the next match-winning six or a game-changing wicket.

Insight: Cricket + Gaming = Untapped Potential

We identified a powerful crossover, most cricket fans are also

Case Study

Digital Marketing

Apr 8, 2025

How AnyMind Group and InMobi Advertising are Driving Ad Monetization Success

For the past five years, AnyMind Group has been partnering with InMobi Advertising to help app and web publishers maximize their ad monetization performance. As a company dedicated to providing comprehensive monetization and growth solutions, we had integrated InMobi Advertising's demand into our AnyManager SDK, allowing publishers to seamlessly access top-tier advertising opportunities.

Testimonial

“Our partnership with AnyMind Group has fueled omni-channel ad revenue growth for publishers across the Asia Pacific. By integrating the InMobi Advertisi

Blog

Digital Marketing

Nov 19, 2024

LVL UP: Our Philippines team’s first affiliate-driven gathering

About LVL UP: Transforming Social Commerce with Next-Gen Connection

AnyMind Group’s first affiliate-driven gathering LVL UP – “Leveling Up Social Commerce With UGC” – marked an exciting breakthrough in the Philippines for the creator economy. Held as an interactive, one-day social gathering, LVL UP brought together a vibrant mix of affiliates, content creators, influencers, brands, and partners to unlock new growth opportunities in social commerce. This event is a testament to AnyMind's Group commitment to building strong partnerships within the creat

Blog

Digital Marketing

Nov 19, 2024

How AnyDigital Premium Marketplace effectively boosts consumer mindshare

Interactive ads are now a mainstay in enabling the extension of user interaction time and increasing user affinity. The key lies in the customizable nature of interactive ads, making them more captivating than static ads and fostering deeper connections with target audiences.

Looking for this kind of high-interaction impact? AnyDigital Premium Marketplace’s (APM) fully customizable interactive ads are your best choice! Unlike "template" ads, we build unique interactive experiences from scratch based on brand requirements. From interaction design to vi

Event

Digital Marketing

Nov 18, 2024

XHS Expansion Playbook: Trend, Strategy and Navigating Compliance

Exploring the emerging trend on XHS (Xiaohongshu) in China, where a growing interest in Japan as a travel destination is creating a unique opportunity for Japanese brands to expand their presence. As Chinese consumers share travel tips, experiences, and product recommendations, Japanese brands can leverage this trend to engage with new audiences. However, success in China requires more than just capturing trends—it involves navigating the complexities of China's online compliance regulations. 

This workshop also covers essential compliance req

Digital Marketing

Oct 15, 2021

News

Award-Winning Engagement: How POKKT Powered the “KFC The Box X PUBG” Campaign’s Success

Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success

How AnyMind Group and InMobi Advertising are Driving Ad Monetization Success

LVL UP: Our Philippines team’s first affiliate-driven gathering

How AnyDigital Premium Marketplace effectively boosts consumer mindshare

XHS Expansion Playbook: Trend, Strategy and Navigating Compliance

Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success

How AnyMind Group and InMobi Advertising are Driving Ad Monetization Success

LVL UP: Our Philippines team’s first affiliate-driven gathering

How AnyDigital Premium Marketplace effectively boosts consumer mindshare

XHS Expansion Playbook: Trend, Strategy and Navigating Compliance

Dentsu Day 2024: AnyMind Group Unveils the Future of Marketing and commerce with AI

Opening up the hood of our digital marketing offerings: effective advertising solutions – AnyMind Group’s APM and POKKT for web and mobile ads to drive performance and branding

Exploring Addressable Marketing at Dentsu DECODE from AnyMind Group’s Perspective

Eminent Air taps on AnyMind’s APM to boost online air conditioner marketing and increase sales through targeted advertising

Eminent Air Boosts Online Air Conditioner Sales with AnyDigital Premium Marketplace

AnyMind Group supports the development of metaverse advertising functionality for ANA NEO’s virtual travel platform app, ANA GranWhale

[Tech Blog] Design of video player in DOOH

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