The Digital Marketing Asia 2025 Malaysia conference brought together some of the most forward-thinking minds in the region, and AnyMind Group was proud to be part of the conversation. In just one day of insightful sessions and vibrant networking, our team connected with marketers, brand leaders, and innovators to share how our technology ecosystem is redefining the way brands and creators grow.
Spotlight Sessions: AnyTag and AnyLive in Action
Two of our regional experts took the stage to share how brands can harness the power of our ecosystem:
Oris Nam, Head of Mobile Marketing in Hong Kong/China, unpacked the opportunities on XiaoHongShu (XHS) and how brands can leverage AnyTag’s AI-powered capabilities to build smarter, data-driven influencer campaigns.
Janet Chen, Senior Manager of Regional AnyLive & D2C Business, presented on AI-powered live commerce with AnyLive, demonstrating how AI and human hosts can work hand-in-hand to scale live shopping experiences across multiple languages and markets.
Tapping Into XiaoHongShu: A Rising Platform in Malaysia
Oris took the audience on a deep dive into XiaoHongShu (XHS), one of Asia’s fastest-growing social platforms for product discovery and lifestyle sharing. With over 2.5 million Malaysian users and a rapidly expanding Southeast Asian community, XHS has evolved into a critical channel for brands targeting young, affluent, and experience-driven consumers.
Oris shared that nearly 40% of users on the platform actively search for product-related content, and 85% of product discussions are UGC (user-generated), emphasizing the platform’s proactive and trust-based nature. From awareness to deep seeding to purchase, consumers on XHS move through a highly intentional journey, where every click, save, and comment reflects real interest and potential conversion.
To help brands navigate and optimize this journey, Oris introduced AnyTag’s AI-powered capabilities that enhance each stage of the XHS influencer marketing process:
- AI-Powered KOL Discovery: AnyTag identifies and evaluates creators based on audience demographics, content style, and engagement, ensuring brand fit and precise targeting.
- AI Engagement Analysis: The platform scrapes and analyses comment sections to understand audience sentiment and engagement depth, identifying which creators truly drive conversations, not just impressions.
- AI Content Analysis: AnyTag’s AI converts content data into actionable insights, allowing brands to quantify tone, themes, and engagement patterns to guide smarter influencer selection.
The Hybrid Power of AI x Human Live Streams
Meanwhile, Janet’s session on AnyLive explored the evolution of live commerce in Asia and how AI can elevate, not replace, human hosts.
Fueled by high mobile penetration, social discovery, and rising digital trust, the Malaysian e-commerce market is valued at about USD 10.69 billion in 2025 and forecast to grow at a 15.7% CAGR to reach approximately USD 22.16 billion by 2030. In this fast-expanding environment, solutions like AnyLive help brands connect authentically and convert efficiently, turning live interactions into measurable sales impact.
AnyLive’s hybrid AI-driven live-streaming model, where AI acts as a co-host that amplifies human creativity and reach. The AI can respond to live comments in real time and communicate in multiple languages, including English, Chinese, Vietnamese, Thai, and more, allowing brands to scale their live commerce efforts across diverse audiences.
By combining AI’s efficiency with the human touch, brands can host more sessions, increase audience engagement, and maintain authenticity, a key differentiator in live shopping. The AI also provides real-time insights, analyzing viewer reactions and conversions during the stream to help hosts adapt in real-time.
Driving Conversations Around the Future of Marketing
Our participation at Digital Marketing Asia 2025 Malaysia underscored AnyMind’s commitment to empowering businesses through technology, spanning influencer marketing, live commerce, D2C solutions, and logistics. As AI reshapes marketing globally, AnyMind remains dedicated to helping brands and creators in Asia unlock growth through an integrated, data-driven ecosystem.
A heartfelt thank you to everyone who visited our booth, engaged with our team, and joined our sessions. And of course, special thanks to our speakers, Janet and Oris, for representing AnyMind’s vision and expertise on stage.
We’re excited to continue the conversation and to keep building the future of marketing together.
If you are interested in exploring AI Live Commerce solutions for your brand or influencer marketing opportunities, leave your contact information here, and our team will get in touch with you soon.
