When it comes to online shopping today, most people are already familiar with placing quick orders on Shopee, Lazada, or TikTok Shop. Over the past few years, Live Commerce has taken the spotlight. It’s no longer just about selling products. It’s about creating real-time entertainment and trust that drives instant purchases.
AnyMind Group hosted an exclusive event titled “AnyLive Forward: Driving AI Live Streaming into the Future – When KOLs Step into the World of AI Avatar”, introducing AnyLive, an AI-powered Live Commerce platform that enables brands and creators to live stream and sell products 24/7 without interruption, even when the host is not available.
The highlight of the event was the official debut of the AI Creator Avatar, marking the first time audiences witnessed these virtual hosts in action on stage. The event also welcomed 3 special guest speakers:
- Piyaporn Sankosik, CEO of TPN Global and organizer of Miss Universe Thailand
- Rawit Hanutsaha, CEO of Srichand, who has driven the Thai cosmetics brand to global recognition
- Pongsuk Hiranprueck (Nui Beartai), Founder & CEO of Show No Limit and the first IT-focused creator to launch his own AI Avatar on AnyLive
The program was divided into 2 key sessions. Let’s dive into each one.
Trends and Opportunities in Live Commerce
The first session began with a keynote by Siwat Vilassakdanont, Managing Director of AnyMind Group Thailand, the Philippines, and Cambodia, who shared insights on the fast-growing Live Commerce market in Thailand.
“Live Commerce has become one of the most powerful marketing tools today,” Siwat said. “It’s not just selling. It’s creating a fun, engaging, and instant shopping experience that merges entertainment with attractive promotions.”
Global and Local Market Insights
- Global forecast: The Live Commerce market is expected to reach USD 67.88 billion by 2027, growing at an average annual rate of 30%, with Asia accounting for 66% of the market share.
- Thailand outlook: The market is projected to reach USD 1 billion (approx. THB 32 billion) by 2026.
- Top 3 product categories: Food & Beverage, Beauty & Personal Care, and Health
- Conversion rate: Live Commerce drives sales 4–5 times higher than standard e-commerce.
Platform Overview
Emerging Trends
- “Shop & Chill”, merging entertainment with shopping
- Rise of professional live sellers
- Growth in short video-driven conversions
- Expansion into big-ticket categories like automotive, real estate, and travel
Challenges
- Finding the right live hosts
- Maintaining engaging content
- Running long and continuous live sessions
AnyLive: A New Era of AI-powered Live Commerce
To meet the fast-evolving needs of brands, AnyMind launched AnyLive, a hybrid AI-powered Live Commerce platform that combines the power of real human hosts and AI Avatar hosts.
Dual Hosting Capabilities
- Human Live Stream: Natural, emotional, and trust-driven interactions
- AI Live Stream: Keeps live sessions running during off-peak hours, up to 20 hours per day, clearly labeled as “AI Live” for audience transparency.
Key Features of AnyLive
- Multi-language support
- Diverse AI Avatar library with customizable personalities
- Audience analytics for deeper insights
- AI generation and optimization tools for auto-scripting and performance enhancement
AnyLive is not here to replace humans. It’s here to empower them. By blending real hosts with AI avatars, brands can deliver seamless Live Commerce experiences around the clock.
Panel Talk “The Next Leap for Thailand’s Live Commerce”
Before innovations like AI Creator Avatar and AnyLive, brands and creators faced significant challenges:
- High costs of hiring creators for live sessions
- Limited time and availability of human hosts
- Difficulty in scaling Live Commerce activities
This panel discussion revealed that AI Creator Avatars are not replacements, but reinforcements, tools that help brands and creators reach more audiences, reduce costs, and expand sales opportunities.
Brand Perspectives: Srichand & TPN Global
Srichand’s CEO, Rawit Hanutsaha, has stepped into the role of a content creator himself, using his recognizable voice from the Mission to the Moon podcast to connect with customers. This strategy not only made him a more approachable leader but also highlighted the sincerity of the brand, helping to push “T-Beauty” onto the global stage.
“This isn’t just about selling products. It’s about being there for customers like a friend who shares honest recommendations,” Rawit emphasized.
Meanwhile, TPN Global experimented with AI Avatars for more than 1,000 hours of live streaming in just two months, achieving nearly 300% sales growth while cutting costs by more than half. CEO Piyaporn Sankosik (Mae Pui) admitted she was initially hesitant about the technology, but the results exceeded expectations. She also envisions future uses of AI beyond sales, such as mental health support during late hours or knowledge-sharing for elderly audiences.
Creator Perspective: The First AI Avatar of Nuibaitoei
For creators, AI Avatars open up new streams of passive income through e-commerce campaigns and affiliate marketing, while allowing them to focus on producing their core content.
As Pongsuk Hiranprueck (Nuibaitoei) shared, “AnyLive is an exciting and fast-growing technology. By integrating it with creators, we can elevate the entire Live Commerce industry. The strength of AI Avatars isn’t about replacing humans. It’s about keeping streams running even when people are at work or asleep, ensuring sales growth never stops.”
Final Takeaway
The voices of both brands and creators align on one point: AI is an empowering force, not a replacement. AnyLive represents a pivotal leap forward that ensures Thailand’s Live Commerce industry not only keeps up with global trends but also moves ahead with confidence into the future.
If you’re interested in exploring AI Live Commerce solutions for your brand or AI Creator Live opportunities, leave your contact information here and our team will get in touch with you soon.
