Tech Blog

[TechBlog] AnyTag’s lookalike modelling of influencers function

Hi, this is Koshimizu, I’m a data scientist working at AnyMind Group. We recently launched a new feature on our influencer marketing platform, AnyTag, called lookalike modelling of influencer, which allows marketers to search and obtain similar influencers. In this article, I will introduce the algorithm of this lookalike feature, as well as the model training and deployment workflow. ■ What is the lookalike modelling function? Similar influencers displayed on AnyTag’s influencer search page The platform’s lookalike modelling function utilizes Any