The influencer marketing rulebook has been rewritten. Influence is no longer just a top-of-funnel awareness play; it has evolved into a primary driver of commerce, trust, and ROI optimization.
As the creator economy matures, the gap between “viral” and “valuable” is widening.
These changes are proven by the data in our latest influencer marketing report, The State of Influence in APAC 2026, powered by proprietary AnyTag, AnyMind’s proprietary influencer marketing platform.
- 1.1 Million+ influencers tracked via AnyTag.
- Nearly 7,000 campaigns analyzed over a 3-year period (January 2023 – December 2025).
- Insights across 10 regions: Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Cambodia, Japan, Hong Kong, Taiwan.
- Where brands are investing across platforms, verticals, and markets.
- Which creator tiers deliver the strongest results (micro & nano vs macro).
- How influencer content is driving commerce and conversion (not just awareness).
- What “high-performing” looks like in engagement, spend, and creator strategy.
In this report, you’ll learn:
- Performance over virality: Performance-driven campaign adoption hits up to 73%.
- Smaller creators, bigger ROI: Micro & nano creators drive over 40% of impact.
- Shorter paths to purchase: TikTok Shop & XiaoHongShu convert content into sales.
- Platform roles clarified: Instagram for brand equity; TikTok as a discovery engine.
Key APAC Insights:
- Regional platforms, demographics and category trends.
- Market-by-market comparisons of influencer metrics and usage behaviors.
- Localized deep dives into creator demographics, top industries, and median engagement rates.
- Practical strategies to connect storytelling with measurable performance.
What’s inside the report?
Why this matters to you: This report helps brands understand where to invest, which creators to activate, and how to drive measurable ROI from influencer marketing across APAC.
Get the insights driving influencer ROI across APAC!
Download the report now
