AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of support for enterprises preparing to leverage TikTok Shop in Japan, TikTok’s in-app shopping feature, ahead of its official launch in Japan.
In conjunction with this launch, AnyMind Group will co-host free seminars (in Japanese) with TikTok for Business, titled “Preparing for the Era of Shopping on TikTok: Learn the Fastest Path from Awareness to Purchase in 90 Minutes,” at the company’s Tokyo office (31st floor, Roppongi Hills Mori Tower) on June 12 and June 19.
Meeting the Moment: Shopping Directly on TikTok TikTok’s growing influence on consumer behavior has made it a key sales channel globally. The TikTok Shop feature enables users to move seamlessly from video and live content to product pages, purchase, and payment — all within the app. This has already gained strong traction across the United States, Europe, and Southeast Asia.
With the upcoming Japan rollout, TikTok Shop is expected to become a critical commerce touchpoint for brands in the market.
Since 2022, AnyMind Group has supported TikTok Shop operations in Southeast Asia, including live commerce. In Thailand, the company has been recognized as a TikTok Prime Partner for excellence in operations and results.
Solution Overview Leveraging its expertise in TikTok Shop across Southeast Asia, AnyMind Group will provide comprehensive, data-driven support to both domestic and international brands entering the Japanese TikTok Shop ecosystem. Services span from strategy development and store setup to logistics and live commerce operations. The company’s proprietary platforms, including influencer marketing platform AnyTag, e-commerce management platform AnyX, international shipping platform AnyLogi, and live commerce platform AnyLive, will underpin the support provided.
Available offerings, delivered through AnyMind Group’s proprietary platforms and in-market teams include:
- Sales Strategy Planning: Development of TikTok Shop strategies tailored to product and target audience.
- Store Setup and Operations: Support for account setup, product listings, content development, and optimization.
- Influencer Campaign Execution: Casting and managing micro to mega influencers, with real-time performance tracking.
- Content and Ad Production: Planning, shooting, and editing short-form video and ad creatives.
- Live Commerce Execution and Analysis: Scripting, broadcasting support, studio and equipment provision, and viewer analytics.
- Advertising Management: Optimization of TikTok ads for traffic acquisition and ROI improvement.
- Logistics and Cross-border Support: End-to-end logistics solutions including import handling for international brands.
- Production Support via GROVE Inc.: Training live commerce hosts and selection of talent and influencers from the GROVE creator roster.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “TikTok Shop is already redefining the shopping experience across many global markets by connecting consumers directly with brands in an immersive environment. We’ve built extensive experience supporting TikTok Shop operations in Southeast Asia, including live commerce, and have been recognized as a Prime Partner. We are excited to now bring this expertise to Japan, helping brands move beyond using TikTok just for awareness, and instead, tap into it as a powerful sales channel.”
