AnyMind Group, a technology company for the business supply chain, has today announced its expansion into Saudi Arabia, and has set up an office in Riyadh. Rubeena Singh, Country Manager, India and MENA, AnyMind Group, will lead the Saudi Arabia operations, along with the company’s existing operations in Dubai and India.
The company will first roll out its influencer marketing (AnyTag) and mobile marketing (POKKT) platforms into the market, and will subsequently look to provide its other platforms for enterprises, publishers and creators in Saudi Arabia.
On the expansion into Saudi Arabia, Singh said: “Having previously served the Middle East region from our operations in Dubai, the timing of our entry into the Kingdom comes amidst a backdrop of a growing digital economy. We’re looking to help businesses unlock new inbound and outbound possibilities through our proven technology and growing networks to capture not just the domestic market but also look into expansion into the rest of the world.”
AnyTag is a full-scale influencer marketing platform that enables marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns throughout the marketing funnel, from awareness-based to conversion-based campaigns. POKKT is a mobile video advertising platform that specializes in rewarded video ads within mobile games, in-app video ads, rich media innovations and app performance marketing. In addition, POKKT has built strong data and machine learning capabilities that help its over 200 advertising partners to target their audiences effectively.
AnyMind Group will also build a team of in-market specialists to help enterprises, publishers and creators in Saudi Arabia to maximize the company’s offerings.
Both AnyTag and POKKT reside under AnyMind Group’s Brand Commerce business segment which is designed for enterprises, alongside platforms including AnyX (for e-commerce management and analysis), AnyShop (for e-commerce enablement), AnyChat (for customer engagement), AnyLogi (for logistics management), and more. Additionally, AnyMind Group also serves publishers and creators through its Publisher Growth business segment, which includes AnyManager (web and app publisher monetization and user growth platform) and AnyCreator (creator monetization and analytics platform). Publishers and creators can also tap into the company’s offerings under the Brand Commerce business segment.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Since the company’s founding, we have built a track record of market expansion and have developed effective and scalable platforms across the business supply chain. Our initial push in the Saudi Arabia market will be through our marketing platforms, and we will subsequently look at introducing other products into the market once we have built integrations and connections with the local players.”
In 2020, AnyMind Group entered the Middle East region with the setting up of operations in Dubai to serve marketers in the GCC and Middle East regions. This dedicated team continues to help clients and agency partners to leverage data and maximize the company’s proprietary technology by providing end-to-end support for their marketing campaigns.
This expansion marks the company’s second market in the Middle East, and its 15th market and 22nd office globally. Founded in Singapore and now headquartered in Tokyo, Japan, the company has a presence across the Southeast Asia, East Asia, India and the Middle East regions. The company made its public debut on the Tokyo Stock Exchange Growth market earlier this year.
