Leveraging on international creators to build domestic and international buzz around the new film: “Baian the assassin”

Overseas creator reaction videos to a new film: Baian the assassin, distributed in 40 markets outside of Japan Key points 1. Casting of five creators through AnyMind Group’s creator network Casting of popular creators from Thailand, the Philippines, Vietnam, and Indonesia, including Indonesia’s top creator, Kelab Andri (5.2 million channel subscribers) 2. Once the reaction videos are produced, each creator leveraged their social media presence to spread the word Creators shared with their social med